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Volkswagen Arteon: should Audi and BMW be worried as VW aims upmarket?

The Telegraph

07 July 2017

Look carefully at the front of the new Volkswagen Arteon – you'll be seeing it again. For there's a lot resting on the extended haunches of this new bumper-sized four-door coupé, which replaces the Passat-based CC. When it goes on sale later this year priced from £38,000, the Arteon faces not only a daunting battle in a pretty rarefied market niche against Audi's A5 Sportback and BMW's Gran Coupé, but also the task of pushing the VW brand upmarket into a direct confrontation with those brands across the board.

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