The Volkswagen city car that’s already winning awards.
Fuelled by sound.
Sound System by BeatsAudio
The special edition up! beats is kitted with a 300 W 8-channel amplifier with digital signal processor, seven premium loudspeakers and subwoofer. The only thing better is live.Download a brochure
As you like it.
Always unique, never ordinary.
Packed with personalisation options including head-turning body colours, ambient lighting options and a choice of dash pad designs, the new up! is ready for your stamp of individuality.Download a brochure
Choose from a number of alloy wheel designs, from classic and elegant to dynamic and sporty, as well as a number of eye-catching colour glazes. Alloy wheels available include wheels from 15 to 17 inches and all designs are perfectly coordinated to match your chosen equipment line, model or design package.
Let there be light! Start the engine, turn up the music and let the sun in with the touch of a button. Not only does the optional sliding and tilting sunroof allow you to feel the sun on your skin, but the extra light and space adds ambience whilst an integrated roller blind provides protection if you’re feeling the glare.
LED Daytime Running Lights
Not only does the new up! look great up close, it also looks fantastic at a distance. With its redesigned headlights and LED daytime running lights as standard, you can stand out in both style and safety.
Feel right at home.
You're the boss. From the dash pad design to the upholstery, you design your interior exactly how you want it.
With the optional multi-function steering wheel, not only are you in control of the up!, you’re also in control of your radio, media player and smartphone. And all without taking your hands off the wheel.
With a range of different coloured roofs, interior dash pads, alloy wheels and exterior decals, you can create an up! that’s truly yours.
The world at your fingertips.
Maps + More Internet
Stay connected whilst on the road. Easily connect to the Internet by downloading the “Maps + More” app and placing your smartphone into the holder.
Maps + More Navigation
Don’t get lost in the urban jungle. Find your direction with 2D and 3D map navigation, on or offline.
Maps + More Music
Take the party with you wherever you go, playing music directly from your smartphone, SD card or MP3 player via the radio.
Colour Radio with Bluetooth Connectivity
Stay in the loop. The optional Colour Radio with Bluetooth connectivity allows you to link your smartphone to the up! so you don’t miss a thing.
1.0 TSI engine
With a fierce 90 PS 1.0 TSI engine, the new up! is on a par with the performance of the first Golf GTI but with fuel consumption of just 4.4 l/100 km.