23 - October - 2013
Volkswagen has launched its first range-wide advertising campaign to demonstrate the breadth of its line-up, with a little help from not one or two, but 36 upcoming stars. To show that, from the up! city car through the evergreen Polo, various 4x4s, the evergreen Golf and a number of sleek and sporting niche models to the range-topping Phaeton and XL1 economy supercar, ‘There’s a Volkswagen for all of us’, the company’s advertising agency, adam&eveDDB, has created a new canine-related campaign. The advertisement stars 36 dogs, some of whom are already seasoned stars of screen and some of whom are new to the limelight, to represent each model in the range, and illustrate the diversity of Volkswagen’s product offering.