30 May 2014
Volkswagen is turning the virtual world into reality this weekend, as it presents the GTI Roadster concept at the famous Woerthersee GTI meeting in Austria. The GTI Roadster was originally created as a purely electronic car, to feature in the Sony PlayStation® 3 classic, Gran Turismo 6 (GT6). The result of cooperation between Volkswagen and Sony Computer Entertainment, the GTI Roadster is the work of three young Volkswagen designers, winners of an in-house competition to design a vehicle to celebrate the 15th anniversary of the Gran Turismo game. Unconstrained by the constraints of production models – for example feasibility and price – designers Malte Hammerbeck, Domen Rucigaj and Guillermo Mignot came up with a winning design that was selected by Klaus Bischoff, Head of Design for the Volkswagen Brand, and Kazunori Yamauchi of Sony Computer Entertainment, the creator of the Gran Turismo series. The virtual car was unveiled on 26 May, and just days later, Volkswagen is presenting it made real, at the annual gathering of GTI fans on the shores of Woerthersee, which runs from 18-31 May.