"Volkswagen do Brasil S.A." is founded in São Bernardo do Campo near São Paulo on 23rd March. It develops into the most important foreign subsidiary of the company within a short time. Initially, Volkswagens are assembled in São Paulo from parts produced in Germany. The foreign currency situation in this South American country soon forces the company to produce parts direct in Brazil. However, due to the lack of technical preconditions Volkswagenwerk motivates German partners in the industry to commit themselves in Brazil and continue their positive cooperation. This economic initiative evolves into a social and economic commitment of considerable proportions, making a substantial contribution to the economic upswing in Brazil.