Adolf Hitler coined the name "KdF-Wagen" for the automobile developed by Ferdinand Porsche. Accompanied by a massive advertising campaign, the "Deutsche Arbeitsfront" introduced a KdF-Wagen savings installment plan on August 12, 1938. Whoever paid a minimum weekly sum was soon to become the proud owner of a Volkswagen. However, due to a lack of widespread mass purchasing power, the ambitious production goals could not be reached. The demand from only 336,000 savers was not enough to cover the planned number of automobiles to be produced because the Volkswagen was, in real terms, still too expensive for the average factory worker to afford.