The T-Cross will be launched with the slogan “I am more” – positioning and pledge at the same time. This message is split into four focus areas “I am practical”, “I am cool”, “I am intuitive” and “I am safe”. A trailer has been created for each of these areas. The fourth clip, “I am safe”, can now be seen in the Volkswagen Newsroom: https://youtu.be/FMEa2PlGBqU.
“I am safe” underlines the fact that the T-Cross is entering the market as one of the safest vehicles in its class – guaranteed through excellent crash protection features and a large spectrum of assist systems. The Lane Assist lane keeping system and the Front Assist area monitoring system with City Emergency Braking System and Pedestrian Monitoring are, for instance, included as standard. Other assist systems include the Blind Spot Monitor (warns of vehicles in the blind spot) including Rear Traffic Alert (warns of vehicles approaching from the side behind the T-Cross), the proactive occupant protection system (closes windows and sunroof, tightens seat belts and increases brake pressure in the event of an accident) and Adaptive Cruise Control (brakes and accelerates automatically using a radar system).
1) The vehicle shown is a near-production prototype.
2) Equipment specifications refer to the German market.