Our cookies
We use cookies to enhance the performance of our website and personalise your online Volkswagen experience.
Cookies help us to collect information on how people use our website and which pages they visit. They enable us to monitor the number of visitors and to analyse website usage patterns and trends.
Third party cookies may come from partners that provide functional web tools for our site, other websites where we advertise and from social networks.
We collect this information anonymously, so it doesn't identify anyone as an individual and no personal information is stored in our cookies. We always use cookie data in a responsible way.
Our aim is to continually improve the Volkswagen online experience. Cookies help to make our website work better and more efficiently. However, if you want to find out more on how to disable cookies and any other information about them, you can do so here: www.allaboutcookies.org.
How does Volkswagen use cookies?
We have divided our cookies into categories, and you are able to customise which cookies you allow onto your device, by category. You can also view a full list of Volkswagen’s cookies and third-party cookies that are used on this website in the table below.
Necessary
These are the cookies that are essential for our website to operate effectively. They include cookies that allow you to access restricted areas of our website, or remember your cookie preferences. Necessary cookies can only be disabled by changing your internet browser settings, although this may mean our website will not display or function properly.
Personalisation
We use personalisation cookies to understand how you use our website across all your devices, by matching your devices to you. This will include us keeping track of your browsing history and activity to help us identify you. This will allow us to provide you with targeted and personalised marketing on our website, by email (if you have consented to email marketing) and on other websites through other marketing channels.
Marketing
Marketing cookies are third-party cookies, pixels, web beacons and other storage technologies (including from Facebook) which are used to provide you with advertisements that are relevant to you and your interests for measurement purposes. This may result in you seeing these advertisements on our website and on other websites you visit. If you disable Volkswagen UK's marketing cookies, you will still see advertisements when you view our website, or other websites, but these will not be personalised to you.
Analytics
These cookies allow us to recognise and keep track of and analyse the number and location of visitors to our website and your browsing activity on it. This allows us to improve the functionality and design of our website, for example by ensuring you can easily find the content you are interested in. As these cookies collect IP addresses, we can obtain a truer picture of our traffic by excluding certain types of visitors from our measurements using these addresses.
Your consent
Cookies and associated personal information used for essential purposes.
In accordance with data protection laws, we do not request your consent to use these cookies as they are necessary to ensure this website works properly.
Cookies and associated personal information used for non-essential purposes.
We will only store or read cookies on your device for non-essential cookies and process associated personal information (or allow our third party services providers and partners to do so) if you have given, and not withdrawn, your consent. We request this using the cookie tool that appears when you visit any page of this website.
How to provide your consent for non-essential cookies and associated personal information.
When you visit this website for the first time, you will be prompted with a request to provide your consent for non-essential cookies and the personal information we receive as a result of their use. You can consent to all non-essential cookies or choose to consent to cookies by their individual categories of purposes of use by selecting, in each case, by selecting the appropriate option.
If you do not provide your consent for these cookies, we will neither use them nor process any personal information in connection with them. Consequently, your provision of any personal information associated with the cookie is voluntary and you may withdraw your consent at any time. Any use of the cookie or associated personal information before you withdraw your consent will be valid and lawful. Please see our Privacy Statement for further information regarding your data protection rights.
Withdrawing your consent to cookies
You may withdraw consent that you have previously provided for cookies in one of three ways depending on the type of cookie:
- Using the cookie tool we make available from this website. You can access the cookie tool by clicking on the “Manage Cookies” link in the footer of each page of this website and withdraw your consent by setting the option for the relevant category of cookie to the “off” position. Please note email tracking cookies cannot be turned off using this tool.
- Adjusting the settings in your web browser. Most web browsers are set by default to accept all cookies. However, you may have the option to configure your web browser settings in such a way that the cookie information is displayed before storage, or to categorically reject them. You can find details on the various available settings for cookies and related changes for the most common web browsers by clicking on the relevant link below:
Google Chrome: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Microsoft Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Opera: http://www.opera.com/help/tutorials/security/privacy/
Safari: https://support.apple.com/kb/PH19214?locale=cs_CZ&viewlocale=en_US
Please note that any change to your web browser settings will only apply to the particular web browser for which you have adjusted your settings. If you use more than one web browser on a device, you must change the settings separately for each browser and, depending on the browser, for each device. Additional information regarding cookies may be available within the “help” feature of the browser or operating system or the operating manual for your device.
How long do Volkswagen cookies stay on your device?
The length of time that our cookies will stay on your device varies from cookie-to-cookie. Some are known as ‘session cookies’ which will only stay on your device whilst you are viewing our website. Other cookies, known as ‘persistent cookies’ will stay on your device for a longer period. Some ‘persistent cookies’ will expire after a certain length of time, and others will stay on your device until they are deleted.
More Information?
If you would like to find out more information about cookies and their uses, or your privacy online, you may find the Information Commissioner’s website useful – www.ico.org.uk
Necessary cookies
Cookie name | From | Storage period | Cookie purpose |
|---|---|---|---|
_mdx_cookie_zip | This cookie is used to store users location. Used in searches to return vehicles closest to the users location. | ||
_mdx_nearestDealer | Used Vehicle locator | This cookie is used to store an identifier to the dealer closest to the users location. Used to present wholesale vehicles correctly. | |
_qsst_s | Qubit | This cookies times a users session in seconds, so we can report of session duration. | |
_qst_s | This cookie tells us when to increment a users a user session. | ||
auth_fags | SinnerSchrader | 7 days / log-out | Base64-Encoded JSON object with the feature app groups and their scopes. This cookie contains meta information which is needed for the login. This meta information indicates for which data groups (Scopes) and which applications of the website the login must be requested. |
ASP.NET_SessionId | Live Person Automotive (Live chat messaging used within used vehicle locator). | ID used to link to the process process on the servier during a chat | |
awsalb | AWS | 7 days | This cookie checks which load balancer is used for the current session. |
AWSELB | Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimise user experience. | ||
csrf | Meta | Persistent | Helps Facebook prevent cross-site request forgery attacks. It also helps them preventing underage people from registering for Facebook accounts, in addition to fighting spam and phishing attacks by enabling Facebook to identify computers that are used to create large numbers of fake Facebook accounts. |
csrfCookie | sophus3 | 2 days | Live Chat Video Scheduler: used for fraud protection. |
csrf_token | SinnerSchrader | 7 days | The cookie is used to avoid Cross-Site Request Forgery (CSRF), an attack on computer systems, during requests. |
CONSENT | Google Analytics | Google consent is set to capture for location when using Google maps. | |
consumerId | Live Person Automotive (Live chat messaging used within used vehicle locator). | Used to identify a visitor across sessions / chats | |
CAOCID | |||
AnalyticsSyncHistory | 30 days | Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries. | |
ea_session | sophus3 | 2 days | Live Chat Video Scheduler: used to identify the session. |
io | Session | Live Chat Video: used to maintain the video connection. | |
inbenta-km-session-id | VW AG OneHub Product Owner | Session | Saves the session ID so that all actions of a user belong to the same session. |
inbenta-km-session-token | |||
incap_ses_872_984643 | Incapsula | This cookie is set to improve reliability, security and performance on the site to mitigate cyber threats and improved automated backend services. | |
JSESSIONID | Volkswagen | Session | |
live_advisor | Used Vehicle locator | This cookie is used to enable the live chat functionality. | |
LPCKEY-p-*wildcard* | Live Person Automotive (Live chat messaging used within used vehicle locator). | Stores information about the current account on the page | |
LPSID-*wildcard* | ID of the current session (may or may not be a chat) | ||
LPVID | Used to identify a visitor across sessions/chats | ||
PHPSESSID | Volkswagen | This is a functional cookie which allows the website servers to respond to your actions; in this case, creating a chat session. | |
s3_last_visit / lz_last_visit | sophus3 | 100 days | Used to determine when the website visitor browsed the website the last time. |
s3_user_did / lz_user_did | Used to generate statistical data about the website visitor's usage of the website. | ||
s3_userid / lz_userid | |||
s3_visits / lz_visits | Used to identify how often the website visitor already visited the website. | ||
salt | SinnerSchrader | 7 days/log out | The salt is a randomly generated code, which is part of the encryption mechanism for the website login. This cookie is required for the secure encryption of the tokens created for login. It is the client-side component of the key used. |
SESSION | This cookie stores the user session at login. | ||
topNavLink | Volkswagen | This is a cookie fired by Google via the x_qtag_2020701 cookie. See cookie info for more details. | |
test | Adobe | Session | This cookie is set to determine if a visitor supports cookies. If so, the cookie will be deleted immediately. |
ulf-user-location | VW AG OneHub Product Owner | No expiration date | This object stores the region of users in countries that have regional prices (e.g. Canada). |
userLanguage | Session | Persistent chat cookie | |
UZ_TI_dc_value | Userzoom | 20 days | This cookie tracks the study ID or segment ID depending on the value of UZ_TI_dc_value. A user will only be prompted to intercept the site if this cookie is not present or has expired. Its expiry date is controlled by the "Re-invite all users after x days" field in the cookie settings. |
visid_incap_984643 | Incapsula | 1 year | This cookie is set to improve reliability, security and performance on the site to mitigate cyber threats and improved automated backend services. |
VISITOR_INFO1_LIVE | This cookie is used by YouTube (for videos embedded in the site) to measures your bandwidth to determine whether you get the new player interface or the old. | ||
VW_AUTH | Volkswagen | This cookie is placed to authenticate and remember a user once they have logged into My VW. | |
VW_AUTH_REMEMBER_ME | |||
VW_AUTH2 | |||
VW_DISPLAY_NAME | This cookie remembers your name details. | ||
VW_DISPLAY_NAME | This cookie is placed to authenticate and remember a user once they have logged into My VW. | ||
VWD6_ENSIGHTEN_PRIVACY_BANNER_VIEWED | SmartDigital | 1 year | This cookie stores the information whether the user has closed the cookie policy banner. |
VWD6_ENSIGHTEN_PRIVACY_MODAL_VIEWED | This cookie stores whether the user has closed the Cookie Manager. | ||
VWD6_ENSIGHTEN_PRIVACY_<category name> | This cookie stores whether the user has given his consent for the corresponding cookie category. | ||
whichModelComparisons | Volkswagen | This cookie will remember what trims you have selected to compare on the which model comparison tool. | |
X-UW-AC-Comparer | Authorisation token - Cookie is removed once the chat session is disconnected. | ||
X-UW-AC-Token | |||
yt-remote-cast-installed | Stores the user's video player preferences using embedded You Tube video. | ||
yt-remote-connected-devices | |||
yt-remote-device-id | |||
yt-remote-fast-check-period | |||
yt-remote-session-app | |||
yt-remote-session-name | |||
UZ_TI_S_<ID> | Userzoom | 20 days | The cookie records whether a different cookie is used for each segment. |
VWD6_ENSIGHTEN_PRIVACY_BANNER_LOADED | SmartDigital | 1 year | This cookie stores the information whether the user has seen the cookie policy banner. |
VWD6_ENSIGHTEN_PRIVACY_MODAL_LOADED | This cookie stores whether the user has seen the Cookie Manager. | ||
VWD6_ENSIGHTEN_PRIVACY_Analytics | These cookies are set after a user closes the cookie consent to configure the cookie settings. | ||
VWD6_ENSIGHTEN_PRIVACY_Marketing | |||
VWD6_ENSIGHTEN_PRIVACY_Personalization | |||
visitor_id#####-hash | Pardot (Salesforce) | The visitor hash cookie contains the account ID and stores a unique hash.. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information. | |
lpv936893 | Inline with current data policy | This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view. | |
visitor_id936893-hash | Persistent | The visitor hash cookie contains the account ID and stores a unique hash.. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information. | |
lpv<accountid> | This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view. | ||
LPVID | browser session | To provide the ability for consumers to communicate with dealers / a contact centre to find out specifics regarding opening times / stock / vehicle features etc. | |
LPSID-SiteID | browser session | Current active (or last) monitoring session. | |
LPSessionID | browser session | Current active (or last) monitoring session. | |
LPVisitorID | browser session | Visitor ID as identified in LivePerson. Identifies a browser as long as cookie is not deleted. | |
lpLastVisit- | forever | Last visit timestamp | |
lpTabId | browser session | Tab identifier — uses to share LivePerson data between different browser tabs | |
lpPmCalleeDfs | browser session | For cross domain communication logic | |
LPCID-SiteId | browser session | Token for retrieving conversation data in the client only. | |
LPCKEY-SiteId | browser session | Token for retrieving conversation data in the client only. | |
LivePersonID | browser session | LivePerson chat identifier. Note: We do not currently use this data although we do store it. | |
Storage_expiration-SiteId | 1 day | Timestamp for last storage usage (used for secure storage logic) | |
lpStrMap | 1 day | Manages storages keys (used for secure storage logic) | |
UIConf | 1 day | Stores conversation settings (features, logic etc.) | |
lpMessaging- | 1 day | Stores the JWT token and authentication code in messaging scenarios for messaging window recovery on navigation and cross tabs. | |
-lpuw | 1 day | session state. | |
idpLastSiteId | browser session | Last site id for Remember me functionality. | |
idpLastDomain | browser session | Last domain used for login for Remember me functionality. | |
session_id | browser session | Conversational Cloud agent session identification.
| |
WSHumanClickServer | browser session | Logical name of appserver handling the site. | |
WSHumanClickWebSession | browser session | Appserver web session identifier. | |
WSHumanClickSiteNumber | browser session | Site identifier. | |
agentSessionKey | browser session | Agent session identifier in the appserver. | |
s.browser | browser session | For transports based on HTTP (long-polling and callback-polling), CoBrowse sends a HTTP cookie with the handshake response, marked as HttpOnly, called s.browser. The cookie identifies the browser. See BAYEUX_BROWSER for details. Cookie is removed when the browser is closed. | |
new
| browser session | new
|
From
Storage period
Cookie purpose
This cookie is used to store users location. Used in searches to return vehicles closest to the users location.
Analytics cookies
Cookie name | From | Storage period | Cookie purpose |
|---|---|---|---|
_ga | Google Analytics | 2 years | This cookie is set by Google Analytics to distinguish users. Google Analytics helps us collect data that allows us to understand how users interact with a particular service. These insights allow us both to improve content and to build better features that improve the user’s experience. |
_gat_UA-81481535-1 | 60 seconds | Google analytics tracking cookie which allows us to track all website analytical data. | |
_gat_UA-81481535-2 | Google analytics tracking cookie which allows us to track national locator and individual dealer landing pages. | ||
_gid | 2 years | This cookie is set by Google Analytics for logged in users to distinguish users. It stores other randomly generated ids and campaign information about the user. Additional details regarding Google’s use of cookies can be found here. | |
_ga_S6CV2XJQ7P | 2 years | This cookie is set by Google Analytics and used to continue a session state to help us understand how users interact with our services. | |
_gac_gb_S6CV2XJQ7P | 90 days | This cookie is used by Google to store ad campaign related information and helps us understand what Google Ads the user has seen before visiting the website and improve the user’s experience. | |
_hjIncludedInSample | Volkswagen | This cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heatmaps, Funnels, Recordings, etc. | |
_pk_uid | Sophus3 | 13 months after last visit | Used with sophus3 analytics to calculate session data via a client identifier. The cookie stores a random value as user ID. |
_sdsat_Opt_Out | Adobe | This cookie sets an opt out for cookies on the origin page for DTM cookies. | |
adbCDP | 2 years | This cookie stores how many dots are in the top-level domain name, i.e. "2" for www.volkswagen.fr und "3" for www.volkswagen.co.uk. | |
AMCV_* | 2 years | This cookie stores the visitor's Adobe Experience Cloud ID, also called "MID". The MID is saved in a key-value pair with the following syntax: mid|Experience Cloud ID. This permanent identifier enables data sharing through the whole Adobe Cloud. | |
AMCV_tribalddb%40AdobeOrg | This cookie contain the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct analytics account. | ||
AMCV_1D59171B520E91320A490D44%40AdobeOrg | 2 years | This cookie contain the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct analytics account. | |
AMCVS_* | Session | This cookie only stores the value "1" for the active session. This indicates that a session is active. Other solutions in the experience cloud may require this information. | |
AMCVS_tribalddb%40AdobeOrg | This cookie contain the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct analytics account. | ||
AMCVS_1D59171B520E91320A490D44%40AdobeOrg | Session | This cookie contain the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct analytics account. | |
async-storage-uds-persisted-vehicles | No end date | This cookie stores the vehicle configuration so that the user can later retrieve and modify it. | |
demdex | 6 months | This cookie stores the timestamp of the last synchronization call with the "Demdex" service. It is a 3rd party cookie and is therefore able to identify a user across domains in relation to Adobe products. | |
dextp | This cookie stores the time of the last call for data synchronization. | ||
dpm | This cookies stores the information that a user id had been requested. | ||
DSID | 14 days | Campaign Manager accurately tracks advertising delivery and on-site actions. The cookies allow these data sets to be matched together, attributing the on-site actions to the advertising delivery and successfully de-duplicate these conversions across a holistic path to conversion. | |
_cs_mk_aa | Content Square | 30 minutes | The cookie's only purpose is to prevent millions of randomly generated keys from being sent to Adobe and Contentsquare. Every 30 minutes a random key is generated and written into the cookie. The value is sent to Adobe and Contentsquare. On each pageview the existence of the cookie is first checked and if exists then the value in the cookie remains the same until the cookie expires. After 30 minutes a new randomly generated key is added to the cookie. The key is anonymous and is merely used for the Adobe Analytics integration in order to have a matching key between Adobe and Contentsquare sessions. This is the integration: https://uxanalyser.zendesk.com/hc/en-gb/articles/4408008281618-Adobe-Analytics-Code-Configuration |
everest_g_v2 | Adobe | 2 years | This cookie stores the browser and the "surfer-ID". |
everest_session_v2 | Session | This cookie stores a session id. | |
IDE | 390 days | Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | |
liveagent_chatted | VW AG OneHub Product Owner | Session | Incrementing an internal counter for the acceptance of a chat by an agent. |
liveagent_invite_rejected | If a chat is rejected or ignored, this cookie is set to the value "true". | ||
liveagent_oref | 10 years | This cookie saves the visitor's original referring URL during the first visit to a page equipped with Live Chat. "Original referrer" is set when the visitor loads a page with live chat code for the first time. This code is saved as plain text and in case of a chat call is passed on to the server. | |
liveagent_ptid | 11 years | This cookie stores a unique identifier that is used to create a "live chat visitor" record that references previous chats with the same anonymous visitor. "Permanent tracking id" is a UUID that is permanently stored in a cookie when the visitor first contacts a live chat visitor. This is used to bring together the different chats of a visitor. | |
liveagent_sid | Session | This Cookie stores the visitor's session key. This key is stored in a session cookie on the first contact with the Live Agent server. It is only saved when the chat is started. It is a single session SID only for this chat. | |
liveagent_vc | 24 hours | Stores the number of chats that the visitor has had in the past. | |
MUID | Bing | 390 days | Used to match to Bing ad exposure and allow retargeting. |
_uetsid | |||
_uetvid | 1 day | ||
nlbi_984643 | Rackspace technology | Session | This cookie is associated with Imperva Networks and is used to load balance the traffic to the website. To ensure requests by a client are sent to the same origin server. They expire as the session closes. |
nlbi_2838392 | |||
nlbi_984643_2147483392 | |||
reese84 | 1 month | ||
_one_randomid | 2 years | This cookie is used to allow the Thunderhead tool to work. When consent has been provided, it allows Volkswagen to collect and sometimes store data such as the devices you use, the products and services you interact with, and the ways in which you interact. For example, the website pages you visit and the online forms you complete. The information collected allows us to distinguish you from other users and provide you with a personalised experience when using our website. When you have provided marketing consent, we can build a customer profile that links your browsing and purchase history which allows us to tailor our communications to you more effectively. This tailoring is unique to the individual and any information collected about their usage is not shared with any third party. | |
_one_svr_randomid | 2 years | This cookie is used to allow the Thunderhead tool to work. When consent is given, it allows Volkswagen to serve individuals with a tailored experience across email, social media and the the website. It allows Volkswagen to automatically transfer identity across web domains when the visitor’s browser permits 3rd party cookies. This provides a more seamless and consistent understanding of the customer across Volkswagen's domain. | |
poi | Adobe | poi stands for Point of Interest and track longitude and latitude of a user within the Adobe Experience Cloud. | |
s_adserv | Cookie that limits ADSERV calls a maximum of once per visit. This is fired through the x_qtag_2020701 account. | ||
s_cc | Adobe | Session | This cookie is set and read by the JavaScript code to determine if cookies are enabled (simply set to "true"). |
s_ecid | 13 months after last visit | This cookies stores the user identification string from the cookie "AMCV_*" in the format MCMID|<ECID>. | |
s_fid | This cookie is a first party cookie and is a fallback user identification cookie in case the s_vi cookie could not be set. The cookie is used to recognise the visitor on a recurring visit. | ||
s_getNewRepeat | This cookie allows us to determine whether a user is new to the site or has visited a number of times. | ||
s_invisit | Adobe | Session | This cookie stores if the user visits the site for the first time; values are true or false. |
s_ivc | 2 years | This cookie stores true or false depending on an active session of the visitor. | |
s_lv | This cookie records the time elapsed between two user sessions on the website. | ||
s_lv_s | This cookies records the time of a users last visit to the website. | ||
s_monthinvisit | This cookie is linked to a getVisitNum cookie which allows us to determine how many visits a user has made to the site. This allows us to determine that the reset period is a month. | ||
s_ppn | This cookie retrieves the previous page name to support the s_ppv cookie plugin. | ||
s_ppv | ppv stands for Percentage Page View. This allows us to track how far down the previous page a user scrolls so we can see how engaging our copy is. | ||
s_ppvl | As with the s_ppv cookie, this cookie stores information about the percentage of the page the user has viewed. | ||
s_sq | Session | This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous link that was clicked on by the user. The Adobe Analytics ClickMap is a graphical representation of the clicks on elements on a specific page. | |
s_vi | 2 years | This cookie is either a first or third party cookie and contains a generic user identification string and a timestamp. Both will be used to identify users for returning visits. | |
s_visit | This cookie, along with other s_ cookies allows us to keep track of individual user activity on the site. | ||
s_vmonthnum | This cookie is linked to a getVisitNum cookie which allows us to determine how many visits a user has made to the site. This allows us to determine that the reset period is a month. | ||
s_vnc365 | Adobe | 2 years | This cookie stores a timestamp and the number of visits of a visitor. In this way, it is possible to determine how often a visitor returns within 2 years. |
sc_appvn | This cookie stores the application name and the visit number of an application, i.e. "CMS:03". | ||
sc_pCmp | This cookies stores the campaign tracking code for 2 years. The "Campaign Tracking Code" is provided, for example, when a customer has clicked on a Volkswagen banner ad on an external page and has thus reached the Volkswagen target page. | ||
sc_prevpage | Session | This cookie stores the name of the previous page. | |
sc_prop32 | 2 years | This cookies stores the application name. An application in the Volkswagen context is a platform like the CMS sites or the car configurator or CarNet. | |
sc_v0 | 10 minutes | This cookies stores the campaign tracking code. | |
sc_v17 | Session | This cookie stores the price rate. | |
sc_v44 | This cookies stores the internal campaign tracking code. | ||
sc_v49 | This cookies stores the vanity domain. | ||
sd_nps_client | 2 years | This cookie is used for a random sample survey to continuously improve the website. | |
sd_survey_client | SmartDigital | 1 year | This cookie stores a unique, randomly generated ID and meta information about user surveys, such as a survey ID and display timestamp. |
X-Salesforce-eLB | Session | Routing and Load Balancing for performance optimisation | |
_cs_id | Content Square | 13 months | Stores technical user data |
_cs_s | 30 minutes | Stores Session Replay data | |
_cs_cvars | Session | Stores the URL-encoded custom variables from the session | |
_cs_ex | 30 days | When set, the user is excluded from tracking | |
_cs_c | 13 months | Stores user consent on use of session data use within recordings (not anonymized vs. full anonymized) | |
_cs_optout | When set, the user is opted-out from tracking | ||
_cs_mk | 30 minutes | This cookie helps our website to send data between Content Square and the Adobe Analytics service. | |
_cs_rl | 1 year | This cookie is used for a few integrations we have that require us to generate replay links and put them into cookies. | |
_cs_t | Immediately removed | Checks if the browser supports cookies and sets flags | |
_cs_inc | Allows forcing tracking and recording of a user session | ||
_cs_same_site | Check if the browser supports the SameSite flag | ||
_cs_root-domain | Stores the URI-encoded main domain name of the site | ||
_cs_mk_ga | 30 minutes | Ensures Google Analytics dimensions and eVars are set only once every 30 minutes | |
_cs_debug | Session length | Enables/disables specific behavior of the Tag for debugging purposes | |
_hjSessionUser{site_id} | Hotjar | 365 days | Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Hotjar does not track users across different sites. Ensures data from subsequent visits to the same site are attributed to the same user ID.JSON data type |
_hjHasCachedUserAttributes | Session | Enables us to know whether the data set in _hjUserAttributes Local Storage item is up to date or not. Boolean true/false data type. | |
_hjUserAttributesHash | 2 minutes duration, extended every 30 seconds | Enables us to know when any User Attribute has changed and needs to be updated.Content hash data type. | |
_hjUserAttributes | No explicit expiration | Local storage item. Stores User Attributes sent through the Hotjar Identify API. Base64 encoded JSON data type. | |
hjViewportId | Session | Session storage item. Stores user viewport details such as size and dimensions.UUID data type. | |
hjActiveViewportIds | Stores an expirationTimestamp that is used to validate active viewports on script initialization. | Local storage item. Stores user active viewports IDs. JSON data type. | |
_hjSession_{site_id}
| 30 minutes duration, extended on user activity | Holds current session data. Ensures subsequent requests in the session window are attributed to the same session. JSON data type. | |
_hjCookieTest | Under 100ms duration, cookie expiration time set to session duration | Checks to see if the Hotjar Tracking Code can use cookies. If it can, a value of 1 is set. Deleted almost immediately after it is created. Boolean true/false data type. | |
_hjLocalStorageTest | Under 100ms duration | Checks if the Hotjar Tracking Code can use Local Storage. If it can, a value of 1 is set. Data stored in _hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created. Boolean true/false data type. | |
_hjSessionStorageTest | Checks if the Hotjar Tracking Code can use Session Storage. If it can, a value of 1 is set. Data stored in _hjSessionStorageTest has no expiration time, but it is deleted almost immediately after it is created. Boolean true/false data type. | ||
_hjTLDTest | Session | We try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. Enables us to try to determine the most generic cookie path to use, instead of page hostname. It means that cookies can be shared across subdomains (where applicable). After this check, the cookie is removed..Boolean true/false data type. | |
_hjClosedSurveyInvites | 365 days | Set when a user interacts with a Link Survey invitation modal. Ensures the same invite does not reappear if it has already been shown.List of Survey IDs, URL encoded. | |
_hjDonePolls | Set when a user completes an on-site Survey. Ensures the same Survey does not reappear if it has already been filled in. List of Survey IDs, URL encoded. | ||
_hjMinimizedPolls | Set when a user minimizes an on-site Survey. Ensures that the Survey stays minimized when the user navigates through your site. List of Survey IDs, URL encoded. | ||
_hjShownFeedbackMessage | 1 day | Set when a user minimizes or completes a Feedback widget. Ensures the Feedback widget will load as minimized if the user navigates to another page where it is set to show.Boolean true/false data type. | |
http://staticxx.facebook.com/ | Varies | Enables the playback of embedded Facebook video content | |
Twitter - Varies depending on page embedded on | If interacted with or viewed when logged in to Twitter, reports engagement to Twitter | ||
https://www.youtube.com | Enables the playback of embedded YouTube videos | ||
check | Adobe | Session | This cookie is set to determine if a visitor supports cookies. |
visitor_id##### | Pardot (Salesforce) | The visitor cookie includes a unique visitor ID and the unique identifier for your account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code. | |
visitor_id936893 | In line with current data policy | The visitor cookie includes a unique visitor ID and the unique identifier for your account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code. | |
Pi_opt_in##### | If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. If a visitor opts in, the value is set to true, and the visitor is cookied and tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false. The visitor cookie is disabled, and the visitor is not tracked. | ||
pi_opt_in936893 | Inline with current data policy | If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. If a visitor opts in, the value is set to true, and the visitor is cookied and tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false. The visitor cookie is disabled, and the visitor is not tracked. | |
Pardot | Inline with current data policy | A session cookie named pardot is set in your browser while you’re logged in to Pardot as a user or when a visitor accesses a form, landing page, or page with Pardot tracking code. The cookie denotes an active session and isn’t used for tracking. |
From
Google Analytics
Storage period
2 years
Cookie purpose
This cookie is set by Google Analytics to distinguish users. Google Analytics helps us collect data that allows us to understand how users interact with a particular service. These insights allow us both to improve content and to build better features that improve the user’s experience.
Additional details regarding Google’s use of cookies can be found here.
Marketing cookies
Cookie name | From | Storage period | Cookie purpose |
|---|---|---|---|
_fbp, _fbc | Meta | 90 days | Identifies browsers for the purposes of providing advertising and site analytics services and has a lifespan of 90 days. |
_guid | 90 days | Used to identify a LinkedIn Member for advertising through Google Ads. | |
_dp | This cookie is used by a company called Adobe who collect anonymous data on our website to help us understand user behaviour, improve the relevancy of our ads and deliver a more personalised experience. | ||
_one_randomid | Serving-sys | 2 years | This cookie is used to allow the Thunderhead tool to work. When consent has been provided, it allows Volkswagen to collect and sometimes store data such as the devices you use, the products and services you interact with, and the ways in which you interact. For example, the website pages you visit and the online forms you complete. The information collected allows us to distinguish you from other users and provide you with a personalised experience when using our website. When you have provided marketing consent, we can build a customer profile that links your browsing and purchase history which allows us to tailor our communications to you more effectively. This tailoring is unique to the individual and any information collected about their usage is not shared with any third party. |
_one_svr_randomid | This cookie is used to allow the Thunderhead tool to work. When consent is given, it allows Volkswagen to serve individuals with a tailored experience across email, social media and the the website. It allows Volkswagen to automatically transfer identity across web domains when the visitor’s browser permits 3rd party cookies. This provides a more seamless and consistent understanding of the customer across Volkswagen's domain. | ||
_uetmsclkid | This cookie allows Microsoft Bing to report user activity on their websites and track conversions and/or do remarketing. This cookie will collect the IP address and the Microsoft cookie (with an expiration date of 13 months). This cookie contains a unique identifier assigned to the user’s browser, and/or an ID assigned to a user as long as it authenticated through their Microsoft account. | ||
A3 | 365 days | A3 cookie stores a unique identifier which we use to display and measure personalised content. | |
ActivityInfo, ActivityInfo* | Sizmek | 90 days | Records activities on web page so as to appreciate activities that produce conversions. |
ActivityInfo2 | This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site. | ||
adtrc | Adform identifies if browser information was gathered. | ||
anj | AppNexus | Persistent. 90 days | The anj cookie contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside the Platform on the Platform. |
AnalyticsSyncHistory | 30 days | Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries. | |
amazon-adsystem | Track conversion events in order to enable enhanced optimisations towards a cost per acquisition goal. Remarketing tag will allow Amazon to retarget visitors to Volkswagen Passenger UK site. | ||
ad-id | Amazon | Maximum 13 months | The cookie is used by Amazon Advertising to record user actions and target website content based on ad clicks on a different website. |
ad-privacy | Maximum 5 years | The cookie is used by Amazon Advertising to manage optouts. | |
AMZNTOKEN | 3 hour TTL maximum 7 days | When using the hashed PII implementation to pass email, there will be a new cookie called AMZNTOKEN set. | |
bcookie | 1 year | Used by LinkedIn for identifying the Browser ID. It is set from LinkedIn share buttons and ad tags. | |
bscookie | 1 year | LinkedIn cookie used to recognise and identify secured navigation. | |
BizoID | 6 months | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. This cookie stores a unique LinkedIn user ID. | |
BizoUserMatchHistory | 6 months | This cookie stores the last time cookie IDs were synced with a given authorized network partner and is part of LinkedIn’s server-to-server data integration solution. | |
BizoData | 6 months | This cookie stores anonymous business demographic profile data for the user. Business demographic data may include anonymous codes for business demographics such as company size, industry, job function, or seniority level, but will not include any personally identifiable information. | |
C | PHD-Media | 60 days | This cookie checks whether the user's browser supports cookies. |
CFFC<TagID> | This cookie is a compound banner for capping how many ads a user sees. | ||
cid | PHD-Media | 61 days | This cookie also contains the uid for compatibility reasons. |
CM | Identifies if there is a need to re-check whether the cookie has been identified within the last 24 hours to manage frequency of how often an ad is seen. | ||
CM14 | Identifies if there is a need to re-check whether the cookie has been identified within the last 24 hours to manage frequency of how often an ad is seen across Adform partners such as AppNexus, Teads. | ||
c_user | Meta | 90 days | The lifetime of this cookie is dependent on the status of the 'keep me logged in' checkbox. If the 'keep me logged in' checkbox is set, the cookie expires after 90 days of inactivity. |
CT<TrackingSetupID> | This ID is assigned to every Advertiser in the Adform system. This ID indentifies the Advertiser account to control frequency of how often the user sees an ad. | ||
datr | Meta | 2 years | The purpose of the datr cookie is to identify the web browser being used to connect to Facebook independent of the logged in user. This cookie plays a key role in Facebook's security and site integrity features. |
AnalyticsSyncHistory | 30 days | Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries. | |
dpr, wd | Meta | 7 days | This helps Facebook route traffic between servers and understand how quickly Meta Products load for different people in addition to recording the ratio and dimensions of the users' screen and windows and know whether they've enabled high-contrast mode, so that Facebook can render their sites and apps correctly. It has a lifespan of seven days, for purposes including to deliver an optimal experience for the users' device's screen. |
dst | This cookie is used by a company called Adobe who collect anonymous data on our website to help us understand user behaviour, improve the relevancy of our ads and deliver a more personalised experience. | ||
EBFCD<BannerID> | Identifies daily frequency capping (how many ads for that campaign/advertiser a user sees per day). | ||
EBFC<BannerID> | Identifies daily frequency capping (how many ads for that campaign/advertiser a user sees per day). | ||
eboptout | Sizmek | 5 years | allows visitor to opt out of interest based advertising. |
EDAAT | The Trade Desk | 1 hour | EDAAT stores a temporary security token that is used only on EDAA opt out pages such as http://www.youronlinechoices.com/. |
fr | Meta | 90 days | Contains a unique browser and user ID, used for targeted advertising. |
G3 | Serving-sys | This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site. | |
gcl_aw | 90 days if the user doesn't clear the cookie | A cookie will be stored when a user clicks an ad and it will capture click ID information. It will be used to attributed the conversion when the user converts. | |
_gcl_au | Google Ads | 90 days | It is primarily used to help advertisers determine how many times users who click on their ads end up taking an action on their site, such as making a purchase. |
GCM | PHD-Media | 1 years | This cookie indicates whether it is necessary to initiate a new cookie match with Adform partners. |
L1c | Current session | Cookie used to identify browser. | |
Lang | Current session | Used to remember user's language settting to ensure LinkedIn.com displays in the language selected by the user in their settings | |
lms_ads | 30 days | Used to identify LinkedIn Members off LinkedIn in the Designated Countries for advertising. | |
lidc | 1 day | This cookie from LinkedIn is used for routing from Share buttons and ad tags. Used for tracking the use of embedded services. | |
li_sugr | 90 days | Used to make a probabilistic match of a user's identity outside the Designated Countries. | |
Local Storage | Meta | Persistent | Facebook stores information in a cookie that is placed on users' browser or device so that they will see the site in their preferred language. |
muc_ads | 2 years | Contains a unique identifier for the browser used. | |
NID | The NID cookie contains a unique ID Google uses to remember your preferences and other information, which can then be used to present relevant ads. | ||
oo | Meta | 5 years | This has a lifespan of five years, to help users opt out of seeing ads from Meta based on users' activity on third-party websites. Based on the information received, Facebook decides which ads to show the user on and off the Meta Products and the controls that are available to user. |
OT_* | Sizmek | Session - close of browser | Session cookie which records the number of page views since session start. |
_one_ODY1MTg | Thunderhead | 2 years | This cookie is used to allow the Thunderhead tool to work. When consent has been provided, it allows Volkswagen to collect and sometimes store data such as the devices you use, the products and services you interact with, and the ways in which you interact. For example, the website pages you visit and the online forms you complete. |
_one_svr_ODY1MTg | This cookie is used to allow the Thunderhead tool to work. When consent is given, it allows Volkswagen to serve individuals with a tailored experience across email, social media and the the website. It allows Volkswagen to automatically transfer identity across web domains when the visitor’s browser permits 3rd party cookies. This provides a more seamless and consistent understanding of the customer across Volkswagen's domain. | ||
OT_3539 | Serving-sys | This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site. | |
OT1, OT2 | Sizmek | 90 days | Records page views as part of visitor engagement with the site. |
OT2 | This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site. | ||
otsid | PHD-Media | Unlimited | This cookie contains a list of the advertiser IDs for which there is a user-based opt-out. |
Personalization_id | 729 days | This cookie is set due to Twitter integration and sharing capabilities for the social media. | |
pubas.g.doubleclick.net/activity | Haymarket | 30 days | The GAM conversion tag allow us to identify how far through the process the users have got allowing us to identify potential barriers in sign up process and high quality users. |
_pinterest_sess | The cookies mentioned are persistent for 1 year, but can be deleted by the user at any time. | Is the Pinterest login cookie and is used to store a user's login state within a web browser. It is updated whenever a user logs into (or out of) Pinterest. This cookie contains the user's Pinterest ID (a pseudo-random integer), along with the user's authentication tokens (iff the user is logged into Pinterest). | |
_pinterest_ct | Is the equivalent of the _pinterest_sess cookie for our inapp browser. This cookie is set in Pinner's in-app browser is set whenever the Pinner views offsite content (e.g. a 3rd party website) from within the Pinterest app. _pinterest_ct, _pinterest_ct_mw, _pinterest_ct_rt These are identical in content; they only contain a user id and a timestamp. | ||
_pinterest_ct_mw | Is set whenever offsite content (e.g. a 3rd party website) is loaded in Pinner's mobile browser (e.g. Safari). The Pinterest App opens content in the Pinner's mobile browser (instead of the in-app browser) whenever the Pinner clicks the "Open in …" button. Also, we occasionally redirect the Pinner to the mobile browser (rather than in-app browser) experience.* * _pinterest_ct_rt are set when the user hits ct.pinterest.com, but _pinterest_ct is written directly by the Pinterest mobile app, when the user performs an action in the mobile app. | ||
_pinterest_ct_rt | This cookie is set to fire whenever a user visits this website which has the Pinterest Tag installed.*, ** * _pinterest_ct_rt cookie fires when the user hits the domain ct.pinterest.com via the Pinterest App; the cookie is written directly by the app, instead of the browser. **This is a conditional cookie that depends on _pinterest_sess cookie (that must have been loaded previously in your navigation tool) to be able to be written in your browser. | ||
_routing_id | Is a first party cookie placed by the Pinterest tag that helps ensure that our website users are being directed to the latest version of Pinterest.com. The _routing_id cookie contains a randomized value that we use to help manage the rollout of new changes we make to our website. | ||
rdt_uuid | 90 Days | When a user visits Reddit.com we set a cookie for that user. When a conversion is reported, Reddit Pixel will pass this cookie ID (when available) to Reddit. Which will then be used to perform user matching and attribution. | |
r1,r# | Sizmek | Session - close of browser | session cookie that protects the server and client from redirect loops. |
reg_fb_gate | Keeps track of the first Facebook page visited by the user and the inner dimensions of the browser window. | ||
sb, dbln | Meta | 365 days | Facebook imposes additional security measures when someone may be attempting to access a Facebook account without authorisation, for instance, by rapidly guessing different passwords. They also use cookies to store information that allows them to recover an account in the event that a user forgets the password, or to require additional authentication if they tell Facebook that their account has been hacked. This includes, for example, Facebook's "sb" and "dbln" cookies, which enable them to identify your browser securely. |
SEUNCY | Tradedesk | 6 months | Third party cookie used for Programmatic display advertising. Registers a unique ID that identifies the user's device for return visits. |
SR<RotatorID> | PHD-Media | 1 day | This cookie contains information for the playout of sequential rotators and supports Adform in not exceeding daily values of clicks and impressions. |
TargetingInfo, TargetingInfo2, TargetingInfo# | Sizmek | 90 days | Allows for delivering ads based on a visitor's collecion of visits to advertiser’s website. |
tfpai | Teads | 30 days | Teads tracking technology provides access to the following information and technical specifications of the device:
|
token | PHD-Media | Session | This cookie contains a token to ensure the security of the opt-out. |
t1 | Serving-sys | This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site. | |
TDCPM | The Trade Desk | 365 days | Trade Desk Cookie Partner Mapping (TDCPM) records which partners The Trade Desk has matched IDs with in order to avoid redundant matching calls. |
TDID | Trade Desk ID (TDID) is the main cookie and ID used to recognize web browser profiles over time across sites. | ||
test_cookie | Part of the DoubleClick suite (which is used for serving user advertisements), this cookie tests whether a users browser is cookie compatible. | ||
TPC | PHD-Media | 14 days | This cookie checks whether the user's browser supports 3rd party cookies. |
TTDOptOut | The Trade Desk | 5 years | TTDOptOut stores a static value recording the user's choice to opt out. It should be exclusive of the other cookies, so The Trade Desk will not have an ID on the browser when the TTDOptOut cookie is present. |
Twitter_sess | 1 session | This cookie records data around the user's session and is set. | |
U2, U# | Sizmek | 90 days | Used to uniquely identify user's browser or device via an anonymous ID. |
uid | PHD-Media | 60 days | This cookie contains the User-ID. |
UserMatchHistory | 30 days | LinkedIn Ads ID syncing | |
uuid2 | Xandr | Persistent. 90 days | This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices.This information is used by clients to select advertisements for delivery by the Platform, and to measure the performance of, and attribute payment for, those advertisements.This cookie is also sometimes matched to clients’ or other third parties’ cookies so that they can use data they collect outside of the Platform to serve more relevant advertisements to Internet users. |
vlms_analytics | 30 days | Used to identify LinkedIn Members in the Designated Countries for analytics. |
From
Meta
Storage period
90 days
Cookie purpose
Identifies browsers for the purposes of providing advertising and site analytics services and has a lifespan of 90 days.
Personalisation cookies
Cookie name | From | Storage period | Cookie purpose |
|---|---|---|---|
at_check | Adobe | Session | This cookie is set to determine if a visitor supports cookies. |
evergage | Evergage | Required for the BBO personalisation tool to function across the website. | |
evergage_update | Required for the BBO personalisation tool to function across the website. | ||
mbox | Adobe | 2 years | The cookie contains various values that can be used to manage how visitors experience the campaigns. For example, a session ID and a browser ID that identifies the user's browser (as long as cookies are not deleted). |
mboxEdgeCluster | 30 minutes | Identified the Adobe Target Edge Server. | |
_one_randomid | 2 years | This cookie is used to allow the Thunderhead tool to work. When consent has been provided, it allows Volkswagen to collect and sometimes store data such as the devices you use, the products and services you interact with, and the ways in which you interact. For example, the website pages you visit and the online forms you complete. The information collected allows us to distinguish you from other users and provide you with a personalised experience when using our website. When you have provided marketing consent, we can build a customer profile that links your browsing and purchase history which allows us to tailor our communications to you more effectively. This tailoring is unique to the individual and any information collected about their usage is not shared with any third party. | |
_one_svr_randomid | 2 years | This cookie is used to allow the Thunderhead tool to work. When consent is given, it allows Volkswagen to serve individuals with a tailored experience across email, social media and the the website. It allows Volkswagen to automatically transfer identity across web domains when the visitor’s browser permits 3rd party cookies. This provides a more seamless and consistent understanding of the customer across Volkswagen's domain. | |
smartSignals2CP | SmartDigital | 30 minutes | This cookie stores information on whether a visitor has been shown personalised content. |
smartSignals2UiD | 1 year | This cookie contains an anonymous unique ID for a website user. This ID is used to recognize the user over different sessions. The data collected in this way is used for analysis and anonymous personalization of the site. |
From
Adobe
Storage period
Session
Cookie purpose
This cookie is set to determine if a visitor supports cookies.