The consulting company "Volkswagen Asia Ltd.", is reorganised under the name "Volkswagen Audi Nippon K.K.". With the appointment of the first direct dealers in November 1990, Volkswagen starts organising its own distribution system in Japan. Volkswagen's strategy is to increase sales and exports by opening the Japanese market. For an interim period, Volkswagen Audi Nippon K.K. organises the import of Volkswagens along with the Japanese company Yanese, taking over sole authority on January 1, 1993. The Volkswagen and Audi dealership network encompasses 70 firms at this time. Shortly after, the sales company acquires a majority interest in the former Renault importer "JAX Co. Ltd." in order to strengthen its dealership network in the Greater Tokyo area.