Volkswagen is taking an entirely new approach to customer dialogue in China. Chinese internet users can post their ideas about the car of the future on the "People's Car Project" (PCP) platform at www.zaoche.cn. The platform is debuting in China, as it is Volkswagen's largest and most important market. However, there is potential for launching the project in other markets as well. The PCP is initially scheduled to run for a one-year period.