The Beetle R Concept has makes it's American debut at the Los Angeles Auto Show, following its unveiling in Frankfurt earlier this year. It’s no wonder that this attention-grabbing machine has crossed the Atlantic to seek the limelight in Los Angeles: the US was the biggest market for the previous New Beetle, and that’s likely to remain the same with the new vehicle. While the familiar outline of the latest Beetle is still clear, the R Concept adds the kind of muscled enhancements that seem entirely appropriate in image-conscious California. The front and rear bumpers are completely redesigned, and are a generous 30 mm wider than standard. Three chunky air intakes in a black high-gloss finish dominate the front; the central one to provide air to the radiator, and the side two to aid cooling of the brakes. Additional engine cooling is provided by vents on either side of the top of the bonnet.