3 VW ID cars parked against a countryside background.

Manufacturer's Direct Price (MDP) explained

The buying process for an ID model has changed

As consumer buying behaviour changes, Volkswagen UK are making some changes to the way our 100% electric vehicles are sold.

Customers will buy direct from Volkswagen UK (via our retailers, who act as our Agents), giving them confidence that the price they see on the website is the same as the price they will be charged in their chosen retailer, wherever they are in the UK. We may of course continue to run promotions or provide discounts, for example to volume or key purchasers such as the NHS and other similar customers.

The retailer will still be there to help customers with specialist product knowledge and advice ensuring they buy the right car for them and their lifestyle. And of course, the retailer will be on hand to deliver the same expert servicing and maintenance they do today.

If you have any questions on buying an ID model, you can look at our frequently asked questions below or contact your local Volkswagen Retailer for further assistance.

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Important information :

^If you are selecting a Volkswagen ID.3, ID.4, ID.5 or ID.7 then prices shown are the MDP (Manufacturer's Direct Price).  This is the price set by Volkswagen which you pay for the vehicle.  Volkswagen ID vehicles are sold by Volkswagen UK, a trading division of Volkswagen Group United Kingdom Limited (please note that you will need to visit an authorised Volkswagen Retailer (acting as agent for Volkswagen UK) to order, purchase and take delivery of your Volkswagen ID vehicle).  The MDP includes delivery to an authorised Volkswagen Retailer (acting as agent for Volkswagen UK), number plates, new vehicle registration fee, the first year's Vehicle Excise Duty and VAT (calculated at 20%).  You can find out more about the Volkswagen model for selling ID vehicles by clicking https://www.volkswagen.co.uk/en/legal/mdp-explained.html.

If you are selecting any other Volkswagen vehicle (excluding the Volkswagen ID.3, ID.4, ID.5 and ID.7) then prices listed are Manufacturer’s ‘On the road’ Recommended Retail Price. Actual prices are set by Volkswagen authorised retailers in their sole discretion – always obtain these prices from your chosen Volkswagen Retailer.  Recommended On-The-Road (OTR) retail prices include: delivery charge, number plates, new vehicle registration fee, the first year's Vehicle Excise Duty and VAT (calculated at 20%). 

Every effort has been made to ensure the accuracy of the information above. Prices are taken from the Volkswagen website - this website contains a large number of products and it is always possible that, despite our best efforts, some of the products listed may be incorrectly priced. Volkswagen may change prices at any time (this includes where there are government changes in regulation and/or legislation). There may be a delay to any price displaying correctly on our materials and it is always possible that, despite our best efforts, some vehicles may be incorrectly priced. Always check prices with your local retailer.

For fuel consumption and CO2 information for vehicles, view values in the configurator.

Please be advised we may not be able to provide valuations for vehicles which are outside certain age or mileage ranges, specialist or customised, or not registered in the UK. The actual sale price is dependent on a number of additional factors, which you can discuss further with your retailer. T&Cs will apply.