28 - June - 2013
The Volkswagen Brand scooped a total of 20 Lions at the International Festival of Creativity in Cannes, the world’s most renowned advertising festival. The 300 festival jury members voted Volkswagen among the best in the industry in seven categories. The printed advertisements of Volkswagen Genuine Parts from Brazil and the campaign “The People’s Car Project” from China were especially successful, each taking a Gold Lion. The Volkswagen brand is one of the most successful automakers among the participants. The brand’s winners include creative works from Germany, South Africa and the United Kingdom among the more than 35,700 entries from 92 countries.