Two white Volkswagen cars, a classic MK1 GTI and a modern Edition 50, are placed in front of a wall of vintage TVs showing the series Disney Rivals.

Volkswagen and Rivals collaboration

An Alpine White Golf GTI Cabriolet.
A match made in mischief

Things are heating up with the return of Rivals on Disney+ on May 15. The new season takes us back to Dame Jilly Cooper’s glamorous, scandalous world of 1980s Rutshire, where power, passion and deliciously sharp drama are never far away.

As part of our GTI ‘50 Years of Pure Passion’ celebrations, we’re collaborating with the show and the fit feels effortless. The Alpine White Golf GTI Cabriolet has exactly the right kind of presence. Driven by Maud O’Hara, played by Victoria Smurfit, it feels stylish, spirited and perfectly cast.

Maud has charm, confidence and no interest in going unnoticed. The GTI brings exactly the same energy. Flirtatious, fearless and unmistakably iconic, it knows how to make an entrance and enjoys the attention when it does.

And that’s what makes this collaboration so much fun. It’s not just about period-perfect style, though there’s plenty of that. It’s about attitude, presence and personality. The same qualities that have helped define GTI for 50 years.

Film crew operates a camera on tracks beside a smiling woman in a white convertible. She waves energetically, evoking a joyful mood, with trees in the background.

From the original icon to everything GTI has become since, those three letters have always stood for more than performance alone. GTI is about passion, character and the thrill of showing up with confidence.

That spirit is still going strong across the world of GTI and, with the all-electric new ID. Polo GTI coming soon, the story is still finding new ways to move forward.

For now, though, one thing is clear. Some collaborations have a certain spark, and this one arrives with the roof down.

Discover 50 years of GTI

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© 2026 Disney Enterprises

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