Third party cookies

Analytics

This cookie contain the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct analytics account.

This cookie contain the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct analytics account.

poi stands for Point of Interest and track longitude and latitude of a user within the Adobe Experience Cloud.

This cookie is used to define the selection probability during the cookie duration and to avoid multiple invitations to the survey.

This cookie indicates that the invitation layer was displayed to the visitor.

Ensures that Psyma survey is not served to users offered a Userzoom survey.

This cookies is set by Adobe Experience Cloud to verify whether cookies have been accepted or rejected.

This cookie allows us to determine whether a user is new to the site or has visited a number of times.

This cookie records the time elapsed between two user sessions on the website.

This cookies records the time of a users last visit to the website.

This cookie is linked to a getVisitNum cookie which allows us to determine how many visits a user has made to the site. This allows us to determine that the reset period is a month.

This cookie retrieves the previous page name to support the s_ppv cookie plugin.

ppv stands for Percentage Page View. This allows us to track how far down the previous page a user scrolls so we can see how engaging our copy is.

As with the s_ppv cookie, this cookie stores information about the percentage of the page the user has viewed.

Alongside the other s_ cookies, this cookie identifies the journey an individual user takes through the site, and their interactions with it.

This cookie, along with other s_ cookies allows us to keep track of individual user activity on the site.

This cookie is linked to a getVisitNum cookie which allows us to determine how many visits a user has made to the site. This allows us to determine that the reset period is a month.

This cookie is used to collect information about how visitors use the site. The cookie contains an anonymous random ID to distinguish different users to avoid duplication.

This cookie is used to collect information about how visitors use the site. The cookie contains an anonymous random ID to distinguish different browser sessions.

Cookie that limits ADSERV calls a maximum of once per visit. This is fired through the x_qtag_2020701 account.

This cookie sets an opt out for cookies on the origin page for DTM cookies.

This cookie contain the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct analytics account.

This cookie contain the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct analytics account.

Audience Manager sets this cookie to give site visitors an individual ID. The demdex cookie helps Audience Manager perform basic functions such as visitor identification, ID synchronisation, segmentation, modelling, reporting, and more.

The cookie stores the number of visits by a Unique Visitor. This makes it possible, e.g., to capture return frequency of a visitor over a 30-day period.

The cookie stores the number of visits per application. Each application measured by Adobe Analytics is given a tracking name.

The cookie identifies the Volkswagen page previously visited by the user (previous page).

This cookie tracks which application the user is currently on. The UK website is one of the digital tools available from VW.

Used to store the opt-outs from sophus3 services.

Used with sophus3 analytics to calculate usage and campaign data via a client identifier that is randomly generated.

Used with sophus3 analytics to calculate session data via a client identifier that is randomly generated.

Used with sophus3 analytics to calculate session data via a client identifier.

Used with sophus3 analytics to store referral data.

Used with sophus3 analytics to store analytics information for the duration of the visit.

Used with sophus3 analytics to calculate usage and campaign data via a client identifier that is randomly generated.

Used with sophus3 analytics to calculate session data via a client identifier that is randomly generated.

Campaign Manager accurately tracks advertising delivery and on-site actions. The cookies allow these data sets to be matched together, attributing the on-site actions to the advertising delivery and successfully de-duplicate these conversions across a holistic path to conversion.

Campaign Manager accurately tracks advertising delivery and on-site actions. The cookies allow these data sets to be matched together, attributing the on-site actions to the advertising delivery and successfully de-duplicate these conversions across a holistic path to conversion.

In order for Google Analytics to determine that two distinct hits belong to the same user, a unique identifier, associated with that particular user, must be sent with each hit.  analytics.js uses a single, first-party cookie named _ga to store the Client ID.

Google analytics tracking cookie which allows us to track all website analytical data.

Google analytics tracking cookie which allows us to track national locator and individual dealer landing pages.

Stores other randomly generated ids and campaign information about the user.

This cookie contains a random user id and meta data information regarding the surveys the user has taken part to (e.g. survey id, display timestamp etc.)

This cookie stores information about the user, i.e. a generic user idenficiation string, the tracking optout stage etc. and is being used to identify returning visitors.

This cookies stores "1" for during active session.

This cookie stores a chain of information like a generic visitor id, the tracking optout stage etc. The information of this cookie will be copied into the first party cookie "AMCV_*" to recognize the user settings for his next visit.

This cookie stores the timestamp of the last synchronization call with the "Demdex" service.

This cookies stores the information that a user id had been requested.

Necessary

This cookies times a users session in seconds, so we can report of session duration.

This cookie tells us when to increment a users a user session.

Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimise user experience.

Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimise user experience.

Google consent is set to capture for location when using Google maps.

This is a functional cookie required by our web servers to respond to your actions. This cookie is required for the website to work.

This is a functional cookie required by our web servers to respond to your actions. This cookie is required for the website to work.

This is a functional cookie required by our web servers to respond to your actions. This cookie is required for the website to work.

This cookie is set to improve reliability, security and performance on the site to mitigate cyber threats and improved automated backend services.

This cookie is set to improve reliability, security and performance on the site to mitigate cyber threats and improved automated backend services.

This cookie is used by YouTube (for videos embedded in the site) to measures your bandwidth to determine whether you get the new player interface or the old.

Stores the user's video player preferences using embedded You Tube video.

Stores the user's video player preferences using embedded You Tube video.

Stores the user's video player preferences using embedded You Tube video.

Stores the user's video player preferences using embedded You Tube video.

Stores the user's video player preferences using embedded You Tube video.

Stores the user's video player preferences using embedded You Tube video.

This cookie tells us when to increment a users a user session.

Used to distinguish a user.

This cookie is used to store users location. Used in searches to return vehicles closest to the users location. 

This cookie is used to store an identifier to the dealer closest to the users location. Used to present wholesale vehicles correctly.

This cookie is used to enable the live chat functionality. 

This cookie stores the information whether the user has seen the cookie policy banner.

This cookie stores whether the user has viewed the cookie modal.

This cookie stores whether the user has given his consent for the corresponding cookie category.

ID used to link to the process process on the servier during a chat

used to identify a visitor across sessions / chats

also used to identify a visitor across sessions and chats

stores information about the current account on the page

ID of the current session (may or may not be a chat)

Used to identify a visitor across sessions/chats

Marketing

This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site.

Facebook’s primary advertising cookie, used to deliver, measure, and improve the relevancy of ads.

This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site.

The NID cookie contains a unique ID Google uses to remember your preferences and other information, which can then be used to present relevant ads.

This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site.

This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site.

This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site.

This cookie is used by our 3rd party trading platform. It contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside our trading platform on the platform.

This cookie is used by our third party trading platform. It contains a unique randomly-generated value that enables the platform to distinguish browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by Clients or other third parties and stored on the platform.

Part of the DoubleClick suite (which is used for serving user advertisements), this cookie tests whether a users browser is cookie compatible.

Track conversion events in order to enable enhanced optimisations towards a cost per acquisition goal. Remarketing tag will allow Amazon to retarget visitors to Volkswagen Passenger UK site.

Adform identifies if user's browser accepts cookies.

Adform identifies if user's browser accepts third party cookies.

Identifies if there is a need to re-check whether the cookie has been identified within the last 24 hours to manage frequency of how often an ad is seen.

Identifies if there is a need to re-check whether the cookie has been identified within the last 24 hours to manage frequency of how often an ad is seen.

Identifies if there is a need to re-check whether the cookie has been identified within the last 24 hours to manage frequency of how often an ad is seen across Adform partners such as AppNexus, Teads.

Adforms security token functionality for users opting out.

This cookie captures a user opting out.

A unique identifier of the user's Cookie ID, please note the full ID is not available on a browser level due to GDPR.

Identifier of the user's Cookie ID, please note the full ID is not available on a browser level due to GDPR.

Adform identifies if browser information was gathered.

This Adform cookie contains information such as total impressions, daily impressions, total clicks, daily clicks and last impression date.

This ID is assigned to every Advertiser in the Adform system. This ID indentifies the Advertiser account to control frequency of how often the user sees an ad.

Identifies daily frequency capping (how many ads for that campaign/advertiser a user sees per day).

Identifies daily frequency capping (how many ads for that campaign/advertiser a user sees per day).

This cookie is a compound banner for capping how many ads a user sees.

This is a user identifier set by DigiTru.st, independent industry body. DigiTrust is a non-profit, industry-wide collaboration of companies that improve the digital experience for consumer, publishers, advertisers and third-parties. Their cookies are assigned to Adform impressions and clicks which aims to reduce the number of third-party requests.

A cookie will be stored when a user clicks an ad and it will capture click ID information. It will be used to attributed the conversion when the user converts. 

Keeps track of the first Facebook page visited by the user and the inner dimensions of the browser window.

The purpose of the datr cookie is to identify the web browser being used to connect to Facebook independent of the logged in user. This cookie plays a key role in Facebook's security and site integrity features.

Keeps track of the last Facebook page visited by the user and the inner dimensions of the browser window.

Contains a unique browser and user ID, used for targeted advertising.

The GAM (Google Ad Manager) conversion tag allow us to identify how far through the process the users have got allowing us to identify potential barriers in sign up process and high quality users.

This cookie from LinkedIn is used for routing from Share buttons and ad tags. Used for tracking the use of embedded services.

Used by LinkedIn for identifying the Browser ID. It is set from LinkedIn share buttons and ad tags.

LinkedIn cookie used to recognise and identify secured navigation.

Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. This cookie stores a unique LinkedIn user ID.

This cookie stores the last time cookie IDs were synced with a given authorized network partner and is part of LinkedIn’s server-to-server data integration solution.

This cookie stores anonymous business demographic profile data for the user. Business demographic data may include anonymous codes for business demographics such as company size, industry, job function, or seniority level, but will not include any personally identifiable information.

Cookie used to identify browser.

This cookie allows Microsoft Bing to report user activity on their websites and track conversions and/or do remarketing. This cookie will collect the IP address and the Microsoft cookie (with an expiration date of 13 months). This cookie contains a unique identifier assigned to the user’s browser, and/or an ID assigned to a user as long as it authenticated through their Microsoft account.

records page views as part of visitor engagement with the site.

records activities on web page so as to appreciate activities that produce conversions.

allows visitor to opt out of interest based advertising.

allows for delivering ads based on a visitor's collecion of visits to advertiser’s website.

Used to uniquely identify user's browser or device via an anonymous ID.

session cookie that protects the server and client from redirect loops.

session cookie which records the number of page views since session start.

EDAAT stores a temporary security token used only on EDAA opt out pages. The European Interactive Digital Advertising Alliance (EDAA) manages the European self-regulatory programme for Online Behavioural Advertising (OBA). They manage one of the methods of opting out of tracking via the ad choices icon. 

Trade Desk ID (TDID) is the main cookie and ID used to recognize web-browser profiles over time across sites.

Trade Desk Cookie Partner Mapping (TDCPM) records which partners The Trade Desk has matched IDs with in order to prevent redundant matching calls.

TTDOptOut stores a static value recording the user's choice to opt out. It should be exclusive of the other cookies, so The Trade Desk will not have an ID on the browser when the TTDOptOut cookie is present.

3rd party cookie that contains the same values as the _one cookie, but is used to automatically transfer identity across web domains when the visitor’s browser permits 3rd party cookies. This provides a more seamless and consistent understanding of the customer across a brand’s domain.

This cookie is used by a company called Adobe who collect anonymous data on our website to help us understand user behaviour, improve the relevancy of our ads and deliver a more personalised experience.

This cookie is used by a company called Adobe who collect anonymous data on our website to help us understand user behaviour, improve the relevancy of our ads and deliver a more personalised experience.

This cookie is used by a company called Adobe who collect anonymous data on our website to help us understand user behaviour, improve the relevancy of our ads and deliver a more personalised experience.

This cookie is used by a company called Adobe who collect anonymous data on our website to help us understand user behaviour, improve the relevancy of our ads and deliver a more personalised experience.

Counts the number of times that converting users view the page where the activity tag is located.

Conversion pixel for to record actions taken on the brand site.

These cookies are used by a third party company called Regit to measure user actions on the Volkswagen website to deliver, record and improve the relevancy of ads.

Represents UserId

Verizon Media’s data centers store data collected from DOT tags. DOT supports user segmentation, audience insights, conversion attribution, and retargeting. When implemented on an advertiser’s site or within their app, Verizon Media receives a pixel id, information related to the site, page, or app the pixel is placed on, a timestamp of the user visit, and other information in connection with http requests (including IP addresses and Verizon Media’s cookies). Verizon Media will also receive any data the advertiser may choose to include via custom fields.

This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices. This information is used by clients to select advertisements for delivery by the Platform, and to measure the performance of, and attribute payment for, those advertisements. This cookie is also sometimes matched to clients’ or other third parties’ cookies so that they can use data they collect outside of the Platform to serve more relevant advertisements to Internet users

This cookie contains a base 64 encoded JSON object which contains external unique randomly-generated values that enable other Prebid Server demand partners to distinguish browsers and mobile devices. This information is used by our Prebid Server demand partners to select advertisements for delivery by the Platform and to measure the performance of, and attribute payment for, those advertisements. Note the cookie is a cookie used by prebid.org, the open source heading bidding project and is not our proprietary cookie. We run an instance of prebid.org software on our infrastructure.

The sess cookie contains a single non-unique value: “1”. It is used by the Platform to test whether a browser is configured to accept cookies from Xandr.

The icu cookie is used to select ads and limit the number of times a user sees a particular ad. It contains information such as the number of times an ad has been shown, how recently an ad has been shown, or how many total ads have been shown.

The anj cookie contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside the Platform on the Platform.

The usersync cookie contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside the Platform on the Platform.

Cookies that start with token are helper cookies used as a security measure with industry opt-out pages. They contain a unique value only to verify the origin of opt-out requests.

The pses cookie is used to measure the time a user spends on a site

evergage

Required for the BBO personalisation tool to function across the website.

evergage_update

Required for the BBO personalisation tool to function across the website.

smartSignals2UiD

This is a cookie for Smart Signal Analytics used by both the UK and Global VW teams, and is required for the BBO personalisation tool to function across the website.

smartSignals2sUiD

Contains userId, improved mechanism to better work with browser tracking prevention

mt.expReg

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mt.mbsh

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mt.sc

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mt.v

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mtFleetV

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mtFleetVF

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mtOwnerV

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mtOwnerVF

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mbox

The cookie keeps a number of values to manage how the user experience campaigns lika a session id and semi-permanent browser id.

mboxEdgeCluster

Keeps track of the currently used Adobe Target edge server.