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Press Release

Volkswagen is the UK's best-selling car brand for the fifth year running

01/07/2026

All data is correct at time of publishing

  • 8.84-per-cent market share makes Volkswagen the UK’s best-selling new-car brand.
  • 178,607 new Volkswagen cars registered in the UK in 2025.
  • Golf, Tiguan, T‑Roc and Polo each surpass 24,000 sales in year.
4 min read

The 2025 figures

Registrations and market share

In 2025, a total of 178,607 new Volkswagen passenger vehicles were registered in the UK, that’s 55,884 more than our closest competitor and an increase of 12,303 from 2024. The figures equate to a leading market share of 8.84%, improving on our 2024 market share of 8.52%.

Five years of Volkswagen sales, 2021 to 2025

Volkswagen UK passenger vehicle registrations in the UK from 2021 to 2025 (numbers supplied by the Society of Motor Manufacturers and Traders):

1-4/4

Year

Volkswagen registrations

Market share

Total UK market

2021

147,826

8.97%

1,647,181

2022

131,850

8.17%

1,617,063

2023

162,087

8.52%

1,903,054

2024

166,304

8.52%

1,952,778

2025

178,607

8.84%

2,020,523

Volkswagen's best-selling models in 2025

Golf

The Golf was our best-selling model in the UK for 2025 with 32,478 registrations, placing it at number six overall in the UK market.

Tiguan

The Tiguan was our second most popular model with 29,857 registrations, which also landed it in the top 10 of the UK’s best sellers.

T‑Roc

The T‑Roc was close behind the Tiguan with 28,075 registrations in 2025.

Polo

The Polo also delivered a strong performance with 24,560 new registrations in 2025, reinforcing its position as a best seller.

Electric sales grew by around 45%

The ID. range in 2025

Volkswagen’s electric models – the ID.3, ID.4, ID.5, ID.7 and ID.7 Tourer – contributed more than 30,000 units to the brand’s overall total in 2025. This was a rise of about 45% compared with 2024, pointing to additional demand for electric cars generated by the Government’s Electric Car Grant and the launch of our ID. Promise.

The Electric Car Grant

In July 2025, the UK Government announced a new Electric Grant Scheme offering funding for UK buyers of certain battery electric vehicles which meet criteria relating to pricing and environmental impact (among others). This is part of the Government’s Clean Energy MissionOpens an external link to increase take-up of EVs.

ID. Polo, ID.3, ID.3 Neo, ID.4, and ID.5 all have trims that meet the 'Band 2' criteria, allowing you to enjoy a £1,500 saving on a wide range of Volkswagen's award-winning electric vehicles.

The ID. Promise

Our ID. Promise offers customers up to 100 days to return their cars if for any reason they change their minds or find an electric car doesn’t suit their lifestyle needs.

 

What this means if you are buying a Volkswagen

Rod McLeod, Director of Volkswagen UK, said: “The news that Volkswagen is once again the top-selling new-car brand in the UK is the perfect start to what will undoubtedly be a really exciting year for the brand.” “The results announced by the SMMT – which show a healthy gap between us and the number-two brand in the market – underline the enduring popularity and quality of Volkswagen cars, as well as the outstanding customer service provided by our fantastic network of Volkswagen Retailers.” “The trends we are seeing with our electric ID. range are really pleasing, and I can’t wait to see and drive the new models coming to market in 2026.”

FAQs

© Volkswagen 2026

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