Our cookies

We use cookies to enhance the performance of our website and personalise your online Volkswagen experience.

Cookies help us to collect information on how people use our website and which pages they visit. They enable us to monitor the number of visitors and to analyse website usage patterns and trends.

Third party cookies may come from partners that provide functional web tools for our site, other websites where we advertise and from social networks.

We collect this information anonymously, so it doesn't identify anyone as an individual and no personal information is stored in our cookies. We always use cookie data in a responsible way.

Our aim is to continually improve the Volkswagen online experience. Cookies help to make our website work better and more efficiently. However, if you want to find out more on how to disable cookies and any other information about them, you can do so here: www.allaboutcookies.orgOpens an external link.

How does Volkswagen use cookies?

We have divided our cookies into categories, and you are able to customise which cookies you allow onto your device, by category.  You can also view a full list of Volkswagen’s cookies and third-party cookies that are used on this website in the table below.

Necessary

These are the cookies that are essential for our website to operate effectively. They include cookies that allow you to access restricted areas of our website, or remember your cookie preferences. Necessary cookies can only be disabled by changing your internet browser settings, although this may mean our website will not display or function properly.

Personalisation

We use personalisation cookies to understand how you use our website across all your devices, by matching your devices to you. This will include us keeping track of your browsing history and activity to help us identify you. This will allow us to provide you with targeted and personalised marketing on our website, by email (if you have consented to email marketing)  and on other websites through other marketing channels.

Marketing

Marketing cookies are third-party cookies, pixels, web beacons and other storage technologies (including from Facebook) which are used to provide you with advertisements that are relevant to you and your interests for measurement purposes. This may result in you seeing these advertisements on our website and on other websites you visit. If you disable Volkswagen UK's marketing cookies, you will still see advertisements when you view our website, or other websites, but these will not be personalised to you.

Analytics

These cookies allow us to recognise and keep track of and analyse the number and location of visitors to our website and your browsing activity on it. This allows us to improve the functionality and design of our website, for example by ensuring you can easily find the content you are interested in. As these cookies collect IP addresses, we can obtain a truer picture of our traffic by excluding certain types of visitors from our measurements using these addresses.

Your consent 

Cookies and associated personal information used for essential purposes.

In accordance with data protection laws, we do not request your consent to use these cookies as they are necessary to ensure this website works properly.

Cookies and associated personal information used for non-essential purposes.

We will only store or read cookies on your device for non-essential cookies and process associated personal information (or allow our third party services providers and partners to do so) if you have given, and not withdrawn, your consent. We request this using the cookie tool that appears when you visit any page of this website.

How to provide your consent for non-essential cookies and associated personal information.

When you visit this website for the first time, you will be prompted with a request to provide your consent for non-essential cookies and the personal information we receive as a result of their use. You can consent to all non-essential cookies or choose to consent to cookies by their individual categories of purposes of use by selecting, in each case, by selecting the appropriate option.

If you do not provide your consent for these cookies, we will neither use them nor process any personal information in connection with them. Consequently, your provision of any personal information associated with the cookie is voluntary and you may withdraw your consent at any time. Any use of the cookie or associated personal information before you withdraw your consent will be valid and lawful. Please see our Privacy StatementOpens an external link for further information regarding your data protection rights.

Withdrawing your consent to cookies

You may withdraw consent that you have previously provided for cookies in one of three ways depending on the type of cookie:

  • Using the cookie tool we make available from this website. You can access the cookie tool by clicking on the “Manage Cookies” link in the footer of each page of this website and withdraw your consent by setting the option for the relevant category of cookie to the “off” position. Please note email tracking cookies cannot be turned off using this tool.
  • Adjusting the settings in your web browser. Most web browsers are set by default to accept all cookies. However, you may have the option to configure your web browser settings in such a way that the cookie information is displayed before storage, or to categorically reject them. You can find details on the various available settings for cookies and related changes for the most common web browsers by clicking on the relevant link below:

Google Chrome: https://support.google.com/accounts/answer/61416?hl=enOpens an external link

Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookiesOpens an external link

Microsoft Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacyOpens an external link

Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferencesOpens an external link

Opera: http://www.opera.com/help/tutorials/security/privacy/Opens an external link

Safari: https://support.apple.com/kb/PH19214?locale=cs_CZ&viewlocale=en_USOpens an external link

Please note that any change to your web browser settings will only apply to the particular web browser for which you have adjusted your settings. If you use more than one web browser on a device, you must change the settings separately for each browser and, depending on the browser, for each device. Additional information regarding cookies may be available within the “help” feature of the browser or operating system or the operating manual for your device.

Using tools provided by the following industry bodies for opting-out of third party cookies for targeted advertising:  

How long do Volkswagen cookies stay on your device?

The length of time that our cookies will stay on your device varies from cookie-to-cookie. Some are known as ‘session cookies’ which will only stay on your device whilst you are viewing our website. Other cookies, known as ‘persistent cookies’ will stay on your device for a longer period. Some ‘persistent cookies’ will expire after a certain length of time, and others will stay on your device until they are deleted.

More Information?

If you would like to find out more information about cookies and their uses, or your privacy online, you may find the Information Commissioner’s website useful – www.ico.org.ukOpens an external link

Necessary cookies

<b>Necessary cookies</b>

Cookie name

Cookie purpose

Storage period

_mdx_cookie_zip

This cookie is used to store users location. Used in searches to return vehicles closest to the users location. 

_mdx_nearestDealer

This cookie is used to store an identifier to the dealer closest to the users location. Used to present wholesale vehicles correctly.

_qsst_s

This cookies times a users session in seconds, so we can report of session duration.

_qst_s

This cookie tells us when to increment a users a user session.

auth_fags

Base64-Encoded JSON object with the feature app groups and their scopes. This cookie contains meta information which is needed for the login. This meta information indicates for which data groups (Scopes) and which applications of the website the login must be requested.

7 days / log-out

ASP.NET_SessionId

ID used to link to the process process on the servier during a chat

awsalb

This cookie checks which load balancer is used for the current session.

7 days

AWSELB

Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimise user experience.

csrf_token

The cookie is used to avoid Cross-Site Request Forgery (CSRF), an attack on computer systems, during requests.

7 days

CONSENT

Google consent is set to capture for location when using Google maps.

consumerId

used to identify a visitor across sessions / chats

CAOCID

also used to identify a visitor across sessions and chats

CookieControl

This is a functional cookie required by our web servers to respond to your actions. This cookie is required for the website to work.

ico-cookies

This is a functional cookie required by our web servers to respond to your actions. This cookie is required for the website to work.

ico-policy

This is a functional cookie required by our web servers to respond to your actions. This cookie is required for the website to work.

identitytoken

Transversal hosts the underlying Knowledge Management System (KMS) that serves the content on the VW Need Help section of the VW UK website. This cookie has an anonymous pseudonym of the user within Transversal Prescience. This enables Transversal to identify returning and new users. No personal/sensitive information is logged.

inbenta-km-session-id

Saves the session ID so that all actions of a user belong to the same session.

Session

inbenta-km-session-token

Saves the session token so that all actions of a user belong to the same session.

Session

incap_ses_872_984643

This cookie is set to improve reliability, security and performance on the site to mitigate cyber threats and improved automated backend services.

JSESSIONID

This is a functional cookie which allows the website servers to respond to your actions; in this case, creating a chat session.

live_advisor

This cookie is used to enable the live chat functionality. 

LPCKEY-p-*wildcard*

stores information about the current account on the page

LPSID-*wildcard*

ID of the current session (may or may not be a chat)

LPVID

Used to identify a visitor across sessions/chats

PHPSESSID

This is a functional cookie which allows the website servers to respond to your actions; in this case, creating a chat session.

salt

The salt is a randomly generated code, which is part of the encryption mechanism for the website login. This cookie is required for the secure encryption of the tokens created for login. It is the client-side component of the key used.

7 days/log out

SESSION

This cookie is saving the user session when logged in.

 

7 days/log out

topNavLink

This is a cookie fired by Google via the x_qtag_2020701 cookie. See cookie info for more details.

ulf-user-location

This object stores the region of users in countries that have regional prices (e.g. Canada).

No expiration date

userLanguage

Persistent chat cookie

Session

UZ_TI_dc_value

This cookie tracks the study ID or segment ID depending on the value of UZ_TI_dc_value. A user will only be prompted to intercept the site if this cookie is not present or has expired. Its expiry date is controlled by the "Re-invite all users after x days" field in the cookie settings.

20 days

visid_incap_984643

This cookie is set to improve reliability, security and performance on the site to mitigate cyber threats and improved automated backend services.

VISITOR_INFO1_LIVE

This cookie is used by YouTube (for videos embedded in the site) to measures your bandwidth to determine whether you get the new player interface or the old.

VW_AUTH

This cookie is placed to authenticate and remember a user once they have logged into My VW.

VW_AUTH_REMEMBER_ME

This cookie is placed to authenticate and remember a user once they have logged into My VW.

VW_AUTH2

This cookie is placed to authenticate and remember a user once they have logged into My VW.

VW_DISPLAY_NAME

This cookie remembers your name details.

VW_DISPLAY_NAME

This cookie is placed to authenticate and remember a user once they have logged into My VW.

VWD6_ENSIGHTEN_PRIVACY_BANNER_VIEWED

This cookie stores the information whether the user has seen the cookie policy banner.

1 year

VWD6_ENSIGHTEN_PRIVACY_Komfort_und_Analytics

This cookie stores whether the user has given his consent for the corresponding cookie category.

1 year

VWD6_ENSIGHTEN_PRIVACY_Marketing

This cookie stores whether the user has given his consent for the corresponding cookie category.

1 year

VWD6_ENSIGHTEN_PRIVACY_MODAL_VIEWED

This cookie stores whether the user has seen the Cookie Manager.

1 year

VWD6_ENSIGHTEN_PRIVACY_<category name>

This cookie stores whether the user has given his consent for the corresponding cookie category.

1 year

whichModelComparisons

This cookie will remember what trims you have selected to compare on the which model comparison tool.

x_qtag_2020701

This cookie is used to store session information for Qubit Analytics. This allows us to enable tests on our site to improve your experience.

X-UW-AC-Comparer 

Authorisation token - Cookie is removed once the chat session is disconnected.

X-UW-AC-Token

Authorisation token - Cookie is removed once the chat session is disconnected.

yt-remote-cast-installed

Stores the user's video player preferences using embedded You Tube video.

yt-remote-connected-devices

Stores the user's video player preferences using embedded You Tube video.

yt-remote-device-id

Stores the user's video player preferences using embedded You Tube video.

yt-remote-fast-check-period

Stores the user's video player preferences using embedded You Tube video.

yt-remote-session-app

Stores the user's video player preferences using embedded You Tube video.

yt-remote-session-name

Stores the user's video player preferences using embedded You Tube video.

_mdx_cookie_zip

_mdx_nearestDealer

_qsst_s

_qst_s

auth_fags

ASP.NET_SessionId

awsalb

AWSELB

csrf_token

CONSENT

consumerId

CAOCID

CookieControl

ico-cookies

ico-policy

identitytoken

inbenta-km-session-id

inbenta-km-session-token

incap_ses_872_984643

JSESSIONID

live_advisor

LPCKEY-p-*wildcard*

LPSID-*wildcard*

LPVID

PHPSESSID

salt

SESSION

topNavLink

ulf-user-location

userLanguage

UZ_TI_dc_value

visid_incap_984643

VISITOR_INFO1_LIVE

VW_AUTH

VW_AUTH_REMEMBER_ME

VW_AUTH2

VW_DISPLAY_NAME

VW_DISPLAY_NAME

VWD6_ENSIGHTEN_PRIVACY_BANNER_VIEWED

VWD6_ENSIGHTEN_PRIVACY_Komfort_und_Analytics

VWD6_ENSIGHTEN_PRIVACY_Marketing

VWD6_ENSIGHTEN_PRIVACY_MODAL_VIEWED

VWD6_ENSIGHTEN_PRIVACY_<category name>

whichModelComparisons

x_qtag_2020701

X-UW-AC-Comparer 

X-UW-AC-Token

yt-remote-cast-installed

yt-remote-connected-devices

yt-remote-device-id

yt-remote-fast-check-period

yt-remote-session-app

yt-remote-session-name

Analytics cookies

<b>Analytics cookies</b>

Cookie name

Cookie purpose

Storage period

_ga

Used to distinguish a user.

_gat_UA-81481535-1

Google analytics tracking cookie which allows us to track all website analytical data.

_gat_UA-81481535-2

Google analytics tracking cookie which allows us to track national locator and individual dealer landing pages.

_gid

Stores other randomly generated ids and campaign information about the user.

_hjIncludedInSample

This cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heatmaps, Funnels, Recordings, etc.