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Bearcubs with the ID. concept car
Influencer Bearcubs

Visions of the future:

Influencer Bearcubs

Visions of the future:

From natural sounds to digital beats.

Jack, or Bearcub, as he's more commonly known, has just moved from London to Berlin - from one metropolis to the next. "I needed a change of scenery. New inspiration, new people, new experiences", he says. Bearcub has been to Berlin before, and was blown away by the energy of the city. Now he's happy to call it home. After only two months in the German capital, he's already playing in the hippest clubs.

Jack finds inspiration for his unique style in the atmosphere of good evenings, which he often captures in musical form after coming home the same night. For his creative process, he absorbs everyday life. He captures impressions and new encounters on the go, typing them into his smartphone. Sometimes these are rough lyrics, sometimes the concept of a new song. "Once I have collected all these little ideas, go into the studio and make something out of them - bring them to life.“

Although he uses digital devices to create music, it's important to Jack that his songs sound natural. "I like to sing on my tracks because i feel like that instantly adds the human element." He likes to create electronic sounds in a way that ensures it sounds organic. Raindrops as a beat is a personal favourite of Jack's. Inspired by the link between analog and digital sounds, Jack began experimenting. "I made a laser harp which you can plug into the computer. And I made a synth which was triggered by breaking beams of light." Jack showcases his equipment and raves about the sampler. "You can add any samples you want - whether you created it yourself, recorded it or downloaded it somewhere", Jack says.

An orchestra at your fingertips.

"With my digital equipment, I have the same possibilities as a whole orchestra!" With this hindsight, he wouldn't have had to spend years learning how to play instruments including drums, piano and guitar, in order to become a successful musician. Beyond that, smart software makes it unnecessary to rent an expensive studio to professionally produce music. The creative process has become accessible to more people. The young artist is fascinated by the increasing ease of the transition from idea to realisation. However, Jack would like to further shorten the process of developing a song, from first thought to the finished track. 

Experimenting with sound.

"It would be nice to plug my head in to some kind of brain cap, which then takes my musical ideas and inputs them into the computer." His dreams of the future don't end there: through intelligent digitisation, Jack hopes for new opportunities beyond the field of music creation. In Bearcubs' vision, he moves quietly through his environment, allowing him to fully concentrate on converting the absorbed impressions and sounds into music. 

Bearcubs mixes his songs with his sampler.
The ID. concept car steering wheel, taken from outside the car.
Bearcubs playing one of his first loves - the piano.
I made a laser harp which can be plugged into the computer. And I made a synth, which was triggered by breaking beams of light.


Jack Ritchie is a 26 year-old British singer and songwriter. He goes by the name of Bearcubs. His 2017 single Underwaterfall enjoyed great popularity and gained international recognition. In 2018, Jack released his first album Ultraviolet, continuing to amaze with his unique sound of layered vocals and distinct synths.

Portrait of Bearcubs.
Front end of the ID.3 1ST

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