Witty new Volkswagen Tiguan ad makes the school run cool

Tiguan on street

Volkswagen is launching a major multimedia advertising campaign for the new Tiguan compact SUV showing that with its smart styling, intelligent features and cutting edge technology it is possible to make even the school run cool.

‘The Big Arrival’, produced by London creative communications agency adam&eveDDB, features a typical drive-to-school trip – perhaps the quintessentially humdrum everyday drive.  But in the new advert the trip receives a major injection of excitement courtesy of the new second generation Tiguan.

Running under the strapline: ‘The new Tiguan. Cool. Calm. Connected.’ the campaign breaks on Saturday 21 May across major terrestrial and digital TV channels and is supported by a digital and outdoor campaign, including an IMAX takeover in London.

The new Tiguan campaign – available to view online at www.volkswagen.co.uk/new/tiguan-nf/explore from Saturday – follows in the footsteps of engaging Volkswagen adverts of the past: from 1987’s Mk II Golf advert ‘Changes’ to the human emotion of the ‘Polo dad’ advert released in 2012.

Glyn Butterworth, Volkswagen UK’s National Communications Manager, said: “Volkswagen has a superb heritage of advertising creative, and along with the team at adam&eveDDB, we have worked very hard to ensure this new Tiguan campaign aspires to meet those incredibly high standards.  Above all, we hope this campaign allows viewers in the UK to continue to enjoy our advertising.”

Russell Hopson, Group MD, adam&eveDDB, said: “Volkswagen’s heritage in advertising was recently described as ‘witty, knowing and understated’.  I believe we’ve made work here that’s worthy of both this fantastic new car and its brand heritage.”

The new Tiguan, available to order in Volkswagen Retailers nationwide now, is a compact SUV styled and engineered to challenge not just the best in its class, but also premium-priced rivals.

The first new Volkswagen SUV to sit on the innovative and flexible MQB platform – which also underpins the class-leading Volkswagen Golf – the new car signals the start of a comprehensive SUV offensive which will see the brand represented in all core SUV segments over time.

The new Volkswagen Tiguan range will be priced from £22,510 (RRP OTR) when all versions are available, and deliveries of the first customer cars are expected this summer.  For more details visit the new Tiguan models page.