Third party cookies

Third party cookies may come from partners that provide functional web tools for our site, other websites where we advertise and from social networks.

Examples of third party cookies:

Functional web tools: We offer some useful tools on Volkswagen.co.uk, such as the Volkswagen Used Car Locator which requires cookies from other Volkswagen group websites in order to allow it to find cars near to you.

Social network sharing: If you share content from Volkswagen.co.uk using social networks, such as Facebook and Twitter, you may be sent cookies from these websites.

Volkswagen advertising: We sometimes advertise on other websites. These adverts use third party cookies to help them to display personalised ads that are relevant to you.

If you want to find out more on cookies please visit www.allaboutcookies.org

Cookie name

Cookie purpose

Analytics

AMCV_tribalddb%40AdobeOrg

This cookie contain the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct analytics account.

AMCVS_tribalddb%40AdobeOrg

This cookie contain the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct analytics account.

poi

poi stands for Point of Interest and track longitude and latitude of a user within the Adobe Experience Cloud.

psyma_participation

This cookie is used to indicate your participation in the online Psyma survey, as well as to prevent multiple invitations during a visit to this website whilst the survey is live (approx. 30 days). It does not contain any data from the survey or any reference to the individual visitor.

s_cc

This cookies is set by Adobe Experience Cloud to verify whether cookies have been accepted or rejected.

s_getNewRepeat

This cookie allows us to determine whether a user is new to the site or has visited a number of times.

s_lv

This cookie records the time elapsed between two user sessions on the website.

s_lv_s

This cookies records the time of a users last visit to the website.

s_monthinvisit

This cookie is linked to a getVisitNum cookie which allows us to determine how many visits a user has made to the site. This allows us to determine that the reset period is a month.

s_ppn

This cookie retrieves the previous page name to support the s_ppv cookie plugin.

s_ppv

ppv stands for Percentage Page View. This allows us to track how far down the previous page a user scrolls so we can see how engaging our copy is.

s_ppvl

As with the s_ppv cookie, this cookie stores information about the percentage of the page the user has viewed.

s_sq

Alongside the other s_ cookies, this cookie identifies the journey an individual user takes through the site, and their interactions with it.

s_visit

This cookie, along with other s_ cookies allows us to keep track of individual user activity on the site.

s_vmonthnum

This cookie is linked to a getVisitNum cookie which allows us to determine how many visits a user has made to the site. This allows us to determine that the reset period is a month.

TCID

This cookie is used to collect information about how visitors use the site. The cookie contains an anonymous random ID to distinguish different users to avoid duplication.

TCSess

This cookie is used to collect information about how visitors use the site. The cookie contains an anonymous random ID to distinguish different browser sessions.

s_adserv

Cookie that limits ADSERV calls a maximum of once per visit. This is fired through the x_qtag_2020701 account.

_sdsat_Opt_Out

This cookie sets an opt out for cookies on the origin page for DTM cookies.

AMCV_1D59171B520E91320A490D44%40AdobeOrg

This cookie contain the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct analytics account.

AMCVS_1D59171B520E91320A490D44%40AdobeOrg

This cookie contain the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct analytics account.

demdex

Audience Manager sets this cookie to give site visitors an individual ID. The demdex cookie helps Audience Manager perform basic functions such as visitor identification, ID synchronisation, segmentation, modelling, reporting, and more.

s_vnum

The cookie stores the number of visits by a Unique Visitor. This makes it possible, e.g., to capture return frequency of a visitor over a 30-day period.

sc_appvn

The cookie stores the number of visits per application. Each application measured by Adobe Analytics is given a tracking name.

sc_prevpage

The cookie identifies the Volkswagen page previously visited by the user (previous page).

sc_prop32

This cookie tracks which application the user is currently on. The UK website is one of the digital tools available from VW.

s3optout 

Used to store the opt-outs from sophus3 services.

TCSess

Used with sophus3 analytics to calculate usage and campaign data via a client identifier that is randomly generated.

TCID

Used with sophus3 analytics to calculate session data via a client identifier that is randomly generated.

_pk_uid

Used with sophus3 analytics to calculate session data via a client identifier.

_s3_ref.*
(e.g. _s3_ses.41.83e0)

Used with sophus3 analytics to store referral data.

_s3_cvar.*
(e.g. _s3_cvar.41.83e0)

Used with sophus3 analytics to store analytics information for the duration of the visit.

_s3_id.*
(e.g. _s3_id.41.83e0)

Used with sophus3 analytics to calculate usage and campaign data via a client identifier that is randomly generated.

_s3_ses.*
(e.g. _s3_ses.41.83e0)

Used with sophus3 analytics to calculate session data via a client identifier that is randomly generated.

DSID

Campaign Manager accurately tracks advertising delivery and on-site actions. The cookies allow these data sets to be matched together, attributing the on-site actions to the advertising delivery and successfully de-duplicate these conversions across a holistic path to conversion.

IDE

Campaign Manager accurately tracks advertising delivery and on-site actions. The cookies allow these data sets to be matched together, attributing the on-site actions to the advertising delivery and successfully de-duplicate these conversions across a holistic path to conversion.

_ga

Used to distinguish a user.

_gat_UA-81481535-1

Google analytics tracking cookie which allows us to track all website analytical data.

_gat_UA-81481535-2

Google analytics tracking cookie which allows us to track national locator and individual dealer landing pages.

_gid

Used to distinguish a user.

Necessary

_qsst_s

This cookies times a users session in seconds, so we can report of session duration.

_qst_s

This cookie tells us when to increment a users a user session.

AWSALB

Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimise user experience.

AWSELB

Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimise user experience.

CONSENT

Google consent is set to capture for location when using Google maps.

CookieControl

This is a functional cookie required by our web servers to respond to your actions. This cookie is required for the website to work.

ico-cookies

This is a functional cookie required by our web servers to respond to your actions. This cookie is required for the website to work.

ico-policy

This is a functional cookie required by our web servers to respond to your actions. This cookie is required for the website to work.

incap_ses_872_984643

This cookie is set to improve reliability, security and performance on the site to mitigate cyber threats and improved automated backend services.

visid_incap_984643

This cookie is set to improve reliability, security and performance on the site to mitigate cyber threats and improved automated backend services.

VISITOR_INFO1_LIVE

This cookie is used by YouTube (for videos embedded in the site) to measures your bandwidth to determine whether you get the new player interface or the old.

yt-remote-cast-installed

Stores the user's video player preferences using embedded You Tube video.

yt-remote-connected-devices

Stores the user's video player preferences using embedded You Tube video.

yt-remote-device-id

Stores the user's video player preferences using embedded You Tube video.

yt-remote-fast-check-period

Stores the user's video player preferences using embedded You Tube video.

yt-remote-session-app

Stores the user's video player preferences using embedded You Tube video.

yt-remote-session-name

Stores the user's video player preferences using embedded You Tube video.

x_qtag_2020701

This cookie tells us when to increment a users a user session.

_ga

Used to distinguish a user.

_mdx_cookie_zip

This cookie stores the users post code for use within the sites search function.

_mdx_nearestDealer

This cookie is used to change the vehicle details page. This cookie allows us to show a wholesale vehicle as if it were a vehicle at the users local centre.

Marketing

ActivityInfo2

This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site.

fr

Facebook’s primary advertising cookie, used to deliver, measure, and improve the relevancy of ads.

G3

This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site.

NID

The NID cookie contains a unique ID Google uses to remember your preferences and other information, which can then be used to present relevant ads.

OT_3539

This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site.

OT2

This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site.

t1

This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site.

TDCPM

This cookie is used by our 3rd party trading platform. It contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside our trading platform on the platform.

TDID

This cookie is used by our third party trading platform. It contains a unique randomly-generated value that enables the platform to distinguish browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by Clients or other third parties and stored on the platform.

test_cookie

Part of the DoubleClick suite (which is used for serving user advertisements), this cookie tests whether a users browser is cookie compatible.

amazon-adsystem

Track conversion events in order to enable enhanced optimisations towards a cost per acquisition goal. Remarketing tag will allow Amazon to retarget visitors to Volkswagen Passenger UK site.

C

Adform identifies if user's browser accepts cookies.

TPC

Adform identifies if user's browser accepts third party cookies.

GCM

Identifies if there is a need to re-check whether the cookie has been identified within the last 24 hours to manage frequency of how often an ad is seen.

CM

Identifies if there is a need to re-check whether the cookie has been identified within the last 24 hours to manage frequency of how often an ad is seen.

CM14

Identifies if there is a need to re-check whether the cookie has been identified within the last 24 hours to manage frequency of how often an ad is seen across Adform partners such as AppNexus, Teads.

token

Adforms security token functionality for users opting out.

otsid

This cookie captures a user opting out.

uid

A unique identifier of the user's Cookie ID, please note the full ID is not available on a browser level due to GDPR.

cid

Identifier of the user's Cookie ID, please note the full ID is not available on a browser level due to GDPR.

adtrc

Adform identifies if browser information was gathered.

SR<RotatorID>

This Adform cookie contains information such as total impressions, daily impressions, total clicks, daily clicks and last impression date.

CT<TrackingSetupID>

This ID is assigned to every Advertiser in the Adform system. This ID indentifies the Advertiser account to control frequency of how often the user sees an ad.

EBFCD<BannerID>

Identifies daily frequency capping (how many ads for that campaign/advertiser a user sees per day).

EBFC<BannerID>

Identifies daily frequency capping (how many ads for that campaign/advertiser a user sees per day).

CFFC<TagID>

This cookie is a compound banner for capping how many ads a user sees.

DigiTrust.v1.identity

This is a user identifier set by DigiTru.st, independent industry body. DigiTrust is a non-profit, industry-wide collaboration of companies that improve the digital experience for consumer, publishers, advertisers and third-parties. Their cookies are assigned to Adform impressions and clicks which aims to reduce the number of third-party requests.

gcl_aw

A cookie will be stored when a user clicks an ad and it will capture click ID information. It will be used to attributed the conversion when the user converts. 

reg_fb_gate


Keeps track of the first Facebook page visited by the user and the inner dimensions of the browser window.

datr

The purpose of the datr cookie is to identify the web browser being used to connect to Facebook independent of the logged in user. This cookie plays a key role in Facebook's security and site integrity features.

reg_fb_ref

Keeps track of the last Facebook page visited by the user and the inner dimensions of the browser window.

fr

Contains a unique browser and user ID, used for targeted advertising.

gcl_aw

A cookie will be stored when a user clicks an ad and it will capture click ID information. It will be used to attributed the conversion when the user converts. 

pubas.g.doubleclick.net/activity 

The GAM (Google Ad Manager) conversion tag allow us to identify how far through the process the users have got allowing us to identify potential barriers in sign up process and high quality users.

lidc

This cookie from LinkedIn is used for routing from Share buttons and ad tags. Used for tracking the use of embedded services.

bcookie

Used by LinkedIn for identifying the Browser ID. It is set from LinkedIn share buttons and ad tags.

bscookie

LinkedIn cookie used to recognise and identify secured navigation.

BizoID

Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. This cookie stores a unique LinkedIn user ID.

BizoUserMatchHistory

This cookie stores the last time cookie IDs were synced with a given authorized network partner and is part of LinkedIn’s server-to-server data integration solution.

BizoData

This cookie stores anonymous business demographic profile data for the user. Business demographic data may include anonymous codes for business demographics such as company size, industry, job function, or seniority level, but will not include any personally identifiable information.

L1c

Cookie used to identify browser.

_uetmsclkid

This cookie allows Microsoft Bing to report user activity on their websites and track conversions and/or do remarketing. This cookie will collect the IP address and the Microsoft cookie (with an expiration date of 13 months). This cookie contains a unique identifier assigned to the user’s browser, and/or an ID assigned to a user as long as it authenticated through their Microsoft account.

gcl_aw

A cookie will be stored when a user clicks an ad and it will capture click ID information. It will be used to attributed the conversion when the user converts. 

OT1, OT2

records page views as part of visitor engagement with the site.

ActivityInfo , ActivityInfo*

records activities on web page so as to appreciate activities that produce conversions.

eboptout

allows visitor to opt out of interest based advertising.

TargetingInfo, TargetingInfo2, TargetingInfo#

allows for delivering ads based on a visitor's collecion of visits to advertiser’s website.

U2, U#

Used to uniquely identify user's browser or device via an anonymous ID.

r1,r#

session cookie that protects the server and client from redirect loops.

OT_*

session cookie which records the number of page views since session start.

EDAAT

EDAAT stores a temporary security token used only on EDAA opt out pages. The European Interactive Digital Advertising Alliance (EDAA) manages the European self-regulatory programme for Online Behavioural Advertising (OBA). They manage one of the methods of opting out of tracking via the ad choices icon. 

TDID

Trade Desk ID (TDID) is the main cookie and ID used to recognize web-browser profiles over time across sites.

TDCPM

Trade Desk Cookie Partner Mapping (TDCPM) records which partners The Trade Desk has matched IDs with in order to prevent redundant matching calls.

TTDOptOut

TTDOptOut stores a static value recording the user's choice to opt out. It should be exclusive of the other cookies, so The Trade Desk will not have an ID on the browser when the TTDOptOut cookie is present.

_one_svr_randomid

3rd party cookie that contains the same values as the _one cookie, but is used to automatically transfer identity across web domains when the visitor’s browser permits 3rd party cookies. This provides a more seamless and consistent understanding of the customer across a brand’s domain.

demdex

This cookie is used by a company called Adobe who collect anonymous data on our website to help us understand user behaviour, improve the relevancy of our ads and deliver a more personalised experience.

 

dextp

This cookie is used by a company called Adobe who collect anonymous data on our website to help us understand user behaviour, improve the relevancy of our ads and deliver a more personalised experience.

 

dst

This cookie is used by a company called Adobe who collect anonymous data on our website to help us understand user behaviour, improve the relevancy of our ads and deliver a more personalised experience.

 

_dp

This cookie is used by a company called Adobe who collect anonymous data on our website to help us understand user behaviour, improve the relevancy of our ads and deliver a more personalised experience.

 

Personalisation

evergage

Required for the BBO personalisation tool to function across the website.

evergage_update

Required for the BBO personalisation tool to function across the website.

smartSignals2UiD

This is a cookie for Smart Signal Analytics used by both the UK and Global VW teams, and is required for the BBO personalisation tool to function across the website.

mt.expReg

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mt.mbsh

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mt.sc

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mt.v

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mtFleetV

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mtFleetVF

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mtOwnerV

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mtOwnerVF

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

Analytics

AMCV_tribalddb%40AdobeOrg

This cookie contain the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct analytics account.

AMCVS_tribalddb%40AdobeOrg

This cookie contain the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct analytics account.

poi

poi stands for Point of Interest and track longitude and latitude of a user within the Adobe Experience Cloud.

psyma_participation

This cookie is used to indicate your participation in the online Psyma survey, as well as to prevent multiple invitations during a visit to this website whilst the survey is live (approx. 30 days). It does not contain any data from the survey or any reference to the individual visitor.

s_cc

This cookies is set by Adobe Experience Cloud to verify whether cookies have been accepted or rejected.

s_getNewRepeat

This cookie allows us to determine whether a user is new to the site or has visited a number of times.

s_lv

This cookie records the time elapsed between two user sessions on the website.

s_lv_s

This cookies records the time of a users last visit to the website.

s_monthinvisit

This cookie is linked to a getVisitNum cookie which allows us to determine how many visits a user has made to the site. This allows us to determine that the reset period is a month.

s_ppn

This cookie retrieves the previous page name to support the s_ppv cookie plugin.

s_ppv

ppv stands for Percentage Page View. This allows us to track how far down the previous page a user scrolls so we can see how engaging our copy is.

s_ppvl

As with the s_ppv cookie, this cookie stores information about the percentage of the page the user has viewed.

s_sq

Alongside the other s_ cookies, this cookie identifies the journey an individual user takes through the site, and their interactions with it.

s_visit

This cookie, along with other s_ cookies allows us to keep track of individual user activity on the site.

s_vmonthnum

This cookie is linked to a getVisitNum cookie which allows us to determine how many visits a user has made to the site. This allows us to determine that the reset period is a month.

TCID

This cookie is used to collect information about how visitors use the site. The cookie contains an anonymous random ID to distinguish different users to avoid duplication.

TCSess

This cookie is used to collect information about how visitors use the site. The cookie contains an anonymous random ID to distinguish different browser sessions.

s_adserv

Cookie that limits ADSERV calls a maximum of once per visit. This is fired through the x_qtag_2020701 account.

_sdsat_Opt_Out

This cookie sets an opt out for cookies on the origin page for DTM cookies.

AMCV_1D59171B520E91320A490D44%40AdobeOrg

This cookie contain the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct analytics account.

AMCVS_1D59171B520E91320A490D44%40AdobeOrg

This cookie contain the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct analytics account.

demdex

Audience Manager sets this cookie to give site visitors an individual ID. The demdex cookie helps Audience Manager perform basic functions such as visitor identification, ID synchronisation, segmentation, modelling, reporting, and more.

s_vnum

The cookie stores the number of visits by a Unique Visitor. This makes it possible, e.g., to capture return frequency of a visitor over a 30-day period.

sc_appvn

The cookie stores the number of visits per application. Each application measured by Adobe Analytics is given a tracking name.

sc_prevpage

The cookie identifies the Volkswagen page previously visited by the user (previous page).

sc_prop32

This cookie tracks which application the user is currently on. The UK website is one of the digital tools available from VW.

s3optout 

Used to store the opt-outs from sophus3 services.

TCSess

Used with sophus3 analytics to calculate usage and campaign data via a client identifier that is randomly generated.

TCID

Used with sophus3 analytics to calculate session data via a client identifier that is randomly generated.

_pk_uid

Used with sophus3 analytics to calculate session data via a client identifier.

_s3_ref.*
(e.g. _s3_ses.41.83e0)

Used with sophus3 analytics to store referral data.

_s3_cvar.*
(e.g. _s3_cvar.41.83e0)

Used with sophus3 analytics to store analytics information for the duration of the visit.

_s3_id.*
(e.g. _s3_id.41.83e0)

Used with sophus3 analytics to calculate usage and campaign data via a client identifier that is randomly generated.

_s3_ses.*
(e.g. _s3_ses.41.83e0)

Used with sophus3 analytics to calculate session data via a client identifier that is randomly generated.

DSID

Campaign Manager accurately tracks advertising delivery and on-site actions. The cookies allow these data sets to be matched together, attributing the on-site actions to the advertising delivery and successfully de-duplicate these conversions across a holistic path to conversion.

IDE

Campaign Manager accurately tracks advertising delivery and on-site actions. The cookies allow these data sets to be matched together, attributing the on-site actions to the advertising delivery and successfully de-duplicate these conversions across a holistic path to conversion.

_ga

Used to distinguish a user.

_gat_UA-81481535-1

Google analytics tracking cookie which allows us to track all website analytical data.

_gat_UA-81481535-2

Google analytics tracking cookie which allows us to track national locator and individual dealer landing pages.

_gid

Used to distinguish a user.

Necessary

_qsst_s

This cookies times a users session in seconds, so we can report of session duration.

_qst_s

This cookie tells us when to increment a users a user session.

AWSALB

Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimise user experience.

AWSELB

Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimise user experience.

CONSENT

Google consent is set to capture for location when using Google maps.

CookieControl

This is a functional cookie required by our web servers to respond to your actions. This cookie is required for the website to work.

ico-cookies

This is a functional cookie required by our web servers to respond to your actions. This cookie is required for the website to work.

ico-policy

This is a functional cookie required by our web servers to respond to your actions. This cookie is required for the website to work.

incap_ses_872_984643

This cookie is set to improve reliability, security and performance on the site to mitigate cyber threats and improved automated backend services.

visid_incap_984643

This cookie is set to improve reliability, security and performance on the site to mitigate cyber threats and improved automated backend services.

VISITOR_INFO1_LIVE

This cookie is used by YouTube (for videos embedded in the site) to measures your bandwidth to determine whether you get the new player interface or the old.

yt-remote-cast-installed

Stores the user's video player preferences using embedded You Tube video.

yt-remote-connected-devices

Stores the user's video player preferences using embedded You Tube video.

yt-remote-device-id

Stores the user's video player preferences using embedded You Tube video.

yt-remote-fast-check-period

Stores the user's video player preferences using embedded You Tube video.

yt-remote-session-app

Stores the user's video player preferences using embedded You Tube video.

yt-remote-session-name

Stores the user's video player preferences using embedded You Tube video.

x_qtag_2020701

This cookie tells us when to increment a users a user session.

_ga

Used to distinguish a user.

_mdx_cookie_zip

This cookie stores the users post code for use within the sites search function.

_mdx_nearestDealer

This cookie is used to change the vehicle details page. This cookie allows us to show a wholesale vehicle as if it were a vehicle at the users local centre.

Marketing

ActivityInfo2

This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site.

fr

Facebook’s primary advertising cookie, used to deliver, measure, and improve the relevancy of ads.

G3

This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site.

NID

The NID cookie contains a unique ID Google uses to remember your preferences and other information, which can then be used to present relevant ads.

OT_3539

This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site.

OT2

This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site.

t1

This along with other serving-sys cookies on the site are part of a group of cookies used for targeted advertising to users who have been on the Volkswagen UK site.

TDCPM

This cookie is used by our 3rd party trading platform. It contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside our trading platform on the platform.

TDID

This cookie is used by our third party trading platform. It contains a unique randomly-generated value that enables the platform to distinguish browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by Clients or other third parties and stored on the platform.

test_cookie

Part of the DoubleClick suite (which is used for serving user advertisements), this cookie tests whether a users browser is cookie compatible.

amazon-adsystem

Track conversion events in order to enable enhanced optimisations towards a cost per acquisition goal. Remarketing tag will allow Amazon to retarget visitors to Volkswagen Passenger UK site.

C

Adform identifies if user's browser accepts cookies.

TPC

Adform identifies if user's browser accepts third party cookies.

GCM

Identifies if there is a need to re-check whether the cookie has been identified within the last 24 hours to manage frequency of how often an ad is seen.

CM

Identifies if there is a need to re-check whether the cookie has been identified within the last 24 hours to manage frequency of how often an ad is seen.

CM14

Identifies if there is a need to re-check whether the cookie has been identified within the last 24 hours to manage frequency of how often an ad is seen across Adform partners such as AppNexus, Teads.

token

Adforms security token functionality for users opting out.

otsid

This cookie captures a user opting out.

uid

A unique identifier of the user's Cookie ID, please note the full ID is not available on a browser level due to GDPR.

cid

Identifier of the user's Cookie ID, please note the full ID is not available on a browser level due to GDPR.

adtrc

Adform identifies if browser information was gathered.

SR<RotatorID>

This Adform cookie contains information such as total impressions, daily impressions, total clicks, daily clicks and last impression date.

CT<TrackingSetupID>

This ID is assigned to every Advertiser in the Adform system. This ID indentifies the Advertiser account to control frequency of how often the user sees an ad.

EBFCD<BannerID>

Identifies daily frequency capping (how many ads for that campaign/advertiser a user sees per day).

EBFC<BannerID>

Identifies daily frequency capping (how many ads for that campaign/advertiser a user sees per day).

CFFC<TagID>

This cookie is a compound banner for capping how many ads a user sees.

DigiTrust.v1.identity

This is a user identifier set by DigiTru.st, independent industry body. DigiTrust is a non-profit, industry-wide collaboration of companies that improve the digital experience for consumer, publishers, advertisers and third-parties. Their cookies are assigned to Adform impressions and clicks which aims to reduce the number of third-party requests.

gcl_aw

A cookie will be stored when a user clicks an ad and it will capture click ID information. It will be used to attributed the conversion when the user converts. 

reg_fb_gate


Keeps track of the first Facebook page visited by the user and the inner dimensions of the browser window.

datr

The purpose of the datr cookie is to identify the web browser being used to connect to Facebook independent of the logged in user. This cookie plays a key role in Facebook's security and site integrity features.

reg_fb_ref

Keeps track of the last Facebook page visited by the user and the inner dimensions of the browser window.

fr

Contains a unique browser and user ID, used for targeted advertising.

gcl_aw

A cookie will be stored when a user clicks an ad and it will capture click ID information. It will be used to attributed the conversion when the user converts. 

pubas.g.doubleclick.net/activity 

The GAM (Google Ad Manager) conversion tag allow us to identify how far through the process the users have got allowing us to identify potential barriers in sign up process and high quality users.

lidc

This cookie from LinkedIn is used for routing from Share buttons and ad tags. Used for tracking the use of embedded services.

bcookie

Used by LinkedIn for identifying the Browser ID. It is set from LinkedIn share buttons and ad tags.

bscookie

LinkedIn cookie used to recognise and identify secured navigation.

BizoID

Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. This cookie stores a unique LinkedIn user ID.

BizoUserMatchHistory

This cookie stores the last time cookie IDs were synced with a given authorized network partner and is part of LinkedIn’s server-to-server data integration solution.

BizoData

This cookie stores anonymous business demographic profile data for the user. Business demographic data may include anonymous codes for business demographics such as company size, industry, job function, or seniority level, but will not include any personally identifiable information.

L1c

Cookie used to identify browser.

_uetmsclkid

This cookie allows Microsoft Bing to report user activity on their websites and track conversions and/or do remarketing. This cookie will collect the IP address and the Microsoft cookie (with an expiration date of 13 months). This cookie contains a unique identifier assigned to the user’s browser, and/or an ID assigned to a user as long as it authenticated through their Microsoft account.

gcl_aw

A cookie will be stored when a user clicks an ad and it will capture click ID information. It will be used to attributed the conversion when the user converts. 

OT1, OT2

records page views as part of visitor engagement with the site.

ActivityInfo , ActivityInfo*

records activities on web page so as to appreciate activities that produce conversions.

eboptout

allows visitor to opt out of interest based advertising.

TargetingInfo, TargetingInfo2, TargetingInfo#

allows for delivering ads based on a visitor's collecion of visits to advertiser’s website.

U2, U#

Used to uniquely identify user's browser or device via an anonymous ID.

r1,r#

session cookie that protects the server and client from redirect loops.

OT_*

session cookie which records the number of page views since session start.

EDAAT

EDAAT stores a temporary security token used only on EDAA opt out pages. The European Interactive Digital Advertising Alliance (EDAA) manages the European self-regulatory programme for Online Behavioural Advertising (OBA). They manage one of the methods of opting out of tracking via the ad choices icon. 

TDID

Trade Desk ID (TDID) is the main cookie and ID used to recognize web-browser profiles over time across sites.

TDCPM

Trade Desk Cookie Partner Mapping (TDCPM) records which partners The Trade Desk has matched IDs with in order to prevent redundant matching calls.

TTDOptOut

TTDOptOut stores a static value recording the user's choice to opt out. It should be exclusive of the other cookies, so The Trade Desk will not have an ID on the browser when the TTDOptOut cookie is present.

_one_svr_randomid

3rd party cookie that contains the same values as the _one cookie, but is used to automatically transfer identity across web domains when the visitor’s browser permits 3rd party cookies. This provides a more seamless and consistent understanding of the customer across a brand’s domain.

demdex

This cookie is used by a company called Adobe who collect anonymous data on our website to help us understand user behaviour, improve the relevancy of our ads and deliver a more personalised experience.

 

dextp

This cookie is used by a company called Adobe who collect anonymous data on our website to help us understand user behaviour, improve the relevancy of our ads and deliver a more personalised experience.

 

dst

This cookie is used by a company called Adobe who collect anonymous data on our website to help us understand user behaviour, improve the relevancy of our ads and deliver a more personalised experience.

 

_dp

This cookie is used by a company called Adobe who collect anonymous data on our website to help us understand user behaviour, improve the relevancy of our ads and deliver a more personalised experience.

 

Personalisation

evergage

Required for the BBO personalisation tool to function across the website.

evergage_update

Required for the BBO personalisation tool to function across the website.

smartSignals2UiD

This is a cookie for Smart Signal Analytics used by both the UK and Global VW teams, and is required for the BBO personalisation tool to function across the website.

mt.expReg

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mt.mbsh

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mt.sc

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mt.v

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mtFleetV

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mtFleetVF

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mtOwnerV

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

mtOwnerVF

These are temporary cookie placed on the site to allow us to test different content and optimise the website based on the results. These tests are being run on the fleet section of the site.

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