Volkswagen becomes the first automaker to develop a digital customer magazine as an app specially for the iPad. The innovative digital product which goes by the name of "DAS" lines up in good time for the launch of the new Apple product in Europe. The title stands for "Digital Automotive Space". The magazine will be published quarterly in five languages and will be accessible throughout Europe. "DAS" is an important building block in Volkswagen's digital marketing strategy and gives the Group the opportunity for an interactive dialog with customers. "The goal is to transmit the fascination of the brand and its products in a new digital dimension, creating a global experience, announced Luca de Meo, Head of Marketing at the Volkswagen Passenger Cars brand. The app specially developed for the iPad transforms the user into a player who can enjoy the magazine's themes in an innovative virtual reality using the familiar functions of the iPhone. Five chapters tell stories from the Volkswagen world. 360° images give the user a realistic impression of technical features on the Volkswagen Touareg such as 'Area View'. In addition, there is an internet version of "DAS" and content is integrated in social networks such as Facebook.